Leading Baby Products BrandCase study

A leading baby products brand lifted conversion 11.5% — with statistical significance.

Three A/B tests of Vizit-optimized hero images, every one statistically significant, generated ~$75K in additional sales and a projected $3.9M annually.

4 min read·Baby care·A/B tested
11.5%

Average conversion rate increase across three A/B tests

~$75K

Additional sales generated during the tests

~$3.9M

Projected annual revenue lift for 3 ASINs

01

The challenge

A leading baby products brand worked with Vizit to find which ASINs were underperforming on Amazon.com for one of its diaper brands. Scoring the brand’s images revealed the ASINs suffering low conversion rates due to underperforming image scores.

02

The action

Using Vizit’s visual trends insights, the team found that top-performing diaper hero images consistently feature stacked products outside of the pack shot. They applied the insight and selected the highest Vizit Score designs as test variants.

A/B tests then ran for 3 ASINs to evaluate whether the Vizit optimizations changed conversion rates — and all three achieved statistical significance.

03

The result

The optimized hero images delivered an 11.5% average conversion rate increase and roughly $75K in additional sales.

For just 3 ASINs, that projects to a ~$3.9M annual revenue lift.

Insight, applied, then proven.

A visual trend worth using

Vizit’s trend insights showed top diaper hero images consistently feature stacked product outside the pack shot.

Highest scores as variants

The team designed to the trend, then let Vizit Scores pick which designs earned a spot in the test.

Significance, three for three

Every A/B test reached statistical significance — the lift is attributable to the images, not noise.