The challenge
A wide range of products across multiple categories and regions meant the beauty company faced stiff competition at every turn.
They needed a way to be sure their imagery kept up with the fast pace of new releases, seasonal changes, and retailer standards that the competitive beauty market requires.
The action
Vizit partnered with the company to improve the speed, scale, and efficacy of their creative process.
The company now uses Vizit to reorder the sequence of imagery on product pages — placing the highest-scoring visual in the first position to maximize conversion potential. With proof of concept in hand, they plan to run all PDP assets through Vizit before flighting online.
The result
The company increased ecommerce revenue by 16% by replacing a single standard product image with a Vizit-optimized one.
In one hero-image test, swapping only the standardized packaging shot for a Vizit-recommended visual drove a 17.2% increase in add-to-cart rate and a 16.8% increase in revenue per session.