Three years, 100M+ images, 10T+ retail performance data points. The story of the benchmark behind every Vizit Score — what we measured, what we threw out, and why a single number now decides whether content ships.
Read the cover study →Why a small handful of pack-front visual cues moved double-digit conversion — and how the team built a repeatable workflow around them.
An eye-tracking study across 14,800 shoppers and 6 categories reveals the exact frame where attention collapses — and how to hold it.
A five-step pre-flight your creative ops team can run before a single dollar of media is committed — and the score thresholds that signal go vs. hold.
Notes from the latest release: tighter category baselines, sub-second scoring for hero assets, and a new "Why this scored" diagnostic feed.
An A/B test across 1,284 SKUs showed reordering image 2 and image 3 lifted conversion 7% on average — with zero new creative.
Your PIM, DAM, and shelf-analytics tools weren't built to tell you whether content will convert. Where content optimization sits — and why it matters now.
The catalog audit that surfaced 312 below-standard SKUs — and the optimization sprint that closed the gap in nine weeks.
From product clarity to visual weight to claim placement — what 12,000 PDPs taught us about the rules of pack-front design online.
How three CPG brands sequence catalog refreshes against retail media flights — and the audit checklist they all run.