The challenge
A top CPG manufacturer in the candy and snacks categories worked with Vizit to find which ASINs were underperforming on Amazon.com due to low conversion rates. The platform identified 25 ASINs not delivering their revenue potential.
The action
Two optimization approaches were tested across the 25 ASINs: content optimization — swapping or editing individual images for higher-scoring assets — and image reordering, which moved top-performing images earlier in the sequence.
Net conversion improvement was measured by comparing the change in average weekly conversion rate before and after the optimizations between a test and control group of ASINs over six weeks.
The result
The measured ASINs achieved a 6.8% average conversion rate improvement and roughly $20K in average weekly revenue lift.
Extended across the 25 identified ASINs, that projects to a ~$1.04M annual revenue lift.