The challenge
Ghirardelli wanted to increase efficiency and content effectiveness across retailers by incorporating AI at different stages of the content creation process.
As a small team juggling new product launches, seasonal refreshes, and strict brand guidelines, they needed tools to create effective imagery at scale.
The action
Vizit gave Ghirardelli's ecommerce and creative teams an AI-powered way to measure visual effectiveness and identify underperforming product images.
After integrating Vizit's Conversion Optimizer into Salsify, their product experience management platform, the team could automatically reorder product images by Vizit Score before distributing content to retailer sites.
The result
The optimization effort produced significant improvements in both Amazon conversion rates and team efficiency — a 10% average conversion lift, with image selection and editing 10x faster.
The most impactful change: the team can evaluate PDP image performance and get real-time feedback on optimization changes by simulating their customers' visual preferences.