Case study

Moen increases ecommerce conversion rates 25% with Vizit.

A custom Audience Lens™ showed Moen exactly what captures their buyers’ attention — and turned those insights into conversion.

5 min read·Home improvement·North America

25%

Increase in conversion rates

10%

Increase in average sales

The challenge

Faced with plenty of competition on the digital shelf, Moen wanted to understand and measure the elements of ecommerce imagery that capture attention and drive effectiveness for their target audience.

The action

The Moen team uses Vizit to identify and validate optimized product images for their ecommerce pages.

Leveraging a custom Vizit Audience Lens™ reflecting Moen's target consumers and their visual preferences, the team identified image best practices and digital shelf opportunities.

The result

Moen increased conversion rates by 25% and average sales by 10%.

Beyond the numbers, Vizit surfaces areas of opportunity in the competitive landscape — insights that feed directly into content briefs. A recent test reordering carousel images by Vizit Score also produced a positive lift.

“The Vizit platform is extremely helpful at being able to analyze and strategize in ways that we're not able to do. It does put you at a competitive advantage to others within the industry.”

Stephanie Berry

Visual Merchandising Manager — Moen

Seeing through the buyer’s eyes.

A lens on the buyer

A custom Audience Lens™ models Moen’s target consumer, so every image is scored against the people who actually buy.

Competitive intelligence

Scoring the category surfaces where competitors are weak — and where Moen’s content can win the shelf.

Briefs built on data

Insights flow into content briefs, so future creative starts from what’s proven to work.