01
The challenge
Purina wanted hard proof that image optimization moves revenue — not a before-and-after anecdote, but a controlled test where any lift could be attributed to the images themselves.
02
The action
Purina ran a study testing the impact of reordering product images based on their Vizit Score — leading each listing with its highest-scoring visual.
A matched control group kept its existing image order, isolating the effect of the optimization.
03
The result
Over six weeks, the Vizit-optimized group achieved a 9.44% conversion rate improvement post-treatment, while the control group saw no change.
The lift translated to a $90.2k average weekly revenue increase — a projected $1.71M annually — from existing content, simply reordered.