Creating Impactful Visual Experiences Across the Path to Purchase

About the Webinar

It is estimated that brands will increase spending on visual content creation by 20% in 2022. To make the most of it, brands need to be highly attuned to the visual and content preferences of their intended audiences.

Watch “Creating Impactful Visual Experiences Across the Path to Purchase” where Gen.video’s Chief Growth Officer Larry Beaman and Vizit’s Vice President of Marketing Eli Orkin provide actionable insights on leveraging AI-optimized imagery and influencer video to create visually engaging, and sales-driving shopping journeys.

During the on-demand webinar Larry and Eli will discuss…

• The increasing importance of visual content in omnichannel commerce.
• Why brands need to create retailer specific content strategies.
• How to leverage enhanced visual content (influencer video and AI-optimized imagery) across the path to purchase.
• Justifying a spend on enhanced visual content tactics and capabilities.

About the speakers

Larry is Chief Growth Officer for Gen.video. Larry has spent nearly fifteen years in the influencer marketing space with senior level customer strategy and marketing roles at Edelman Intelligence and IZEA.
Larry Beaman
Chief Growth Officer
Eli Orkin is the Vice President of Marketing for Vizit, and has spent nearly 10 years in the retail technology market. Prior to Vizit, Eli oversaw Crimson Hexagon’s consumer intelligence initiatives for Fortune 100 brands, as well as product and marketing strategy for several Harvard and MIT Media Lab Artificial Intelligence Startups.
Eli Orkin
Vice President of Marketing