How leading brands leverage eCommerce data to gain a competitive advantage

About the Webinar

Meeting ever-changing consumer preferences requires brands to leverage digital shelf and AI-infused data sources to prioritize their workflows and create customized shopping experiences at scale.

Watch Greg Yeadon, Kadenwood’s VP of Ecommerce and the Path to Purchase Inc.'s 2021 Ecommerce Innovator of the Year,  and K&N Filtration Vice President of Sales Choia Mattix for a panel discussion on leveraging data to acquire and retain the online shopper. During the panel,  speakers will share their experiences on….

• Proactively addressing content issues before they impact search and sales performance.
• Utilizing AI-based visual intelligence data to create conversion-driving imagery.
• Integrating data tools into your ecommerce tech stack.
• Making the business case for new analytics capabilities and tools.
• Successfully managing a D2C presence.

About the speakers

Greg Yeadon has over 15 years of brand, shopper marketing, ecommerce and innovation leadership experience. Greg was recognized as the 2021 Path to Purchase Institute Ecommerce Innovator of the Year for his usage of innovative AI tools to drive digital shelf performance.
Gregory Yeadon
Award Winning CPG Executive
Choia Mattix is the Vice President of Sales for K&N Filtration and has previously held eCommerce and category management roles with Water Pik, OtterBox, and Walmart. Choia is a Strategic Executive with a two-decade-long track record with diverse product experience in private and publicly traded companies. Choia currently oversees all revenue-driving initiatives for the pure-play eCommerce Channel.
Choia Mattix
Vice President of Sales
K&N Filtration
Eli Orkin is the Vice President of Marketing for Vizit, and has spent nearly 10 years in the retail technology market. Prior to Vizit, Eli oversaw Crimson Hexagon’s consumer intelligence initiatives for Fortune 100 brands, as well as product and marketing strategy for several Harvard and MIT Media Lab Artificial Intelligence Startups.
Eli Orkin
Vice President of Marketing
Nathan Rigby is a Co-Founder of Analytic Index, an analytics start-up that delivers next-generation retail search and sales intelligence to brands and agencies for Amazon, Walmart, Target, and other online retail platforms. Before Analytic Index, Nathan worked at Walmart as an Executive and as a co-founder for One Click Retail.
Nathan Rigby
Analytic Index