Marketplace revolution: increasing revenue with data-automation and AI

About the Webinar

Today’s consumer is bombarded with images on a daily basis, scrolling nearly 91 meters worth of visual content on their mobile devices. Increased image consumption and greater reliance on marketplaces for daily shopping trips is changing consumer preferences at an unprecedented speed.

Listen as Mars Petcare’s Global Design Director, Roman Vorobiev, and Real-time Digital Performance Director, Helena Carre, share the secret sauce on how leading brands and marketplaces are leveraging the latest data automation and AI technology to drive conversion rates and increase revenues.

About the speakers

Roman Vorobiev is the Global Design Director at Mars Petcare with experience delivering distinctive and long lasting identities for global FMCG brands, growing Mars Petcare’s brand design culure and capabilities within the company and amongst our agency partners, and increasing the effectiveness and efficiency of investments in design.
Roman Vorobiev
Global Design Director
Mars Petcare
Helena Carre has over a decade of experience with insights and analytics. As a Real Time Digital Preformance Director at Mars, Helena works with media analytics to helps align Mars closer to the consumer’s wants and needs .
Helena Carre
Real Time Digital Performance Director
Mars Petcare
Prior to joining the Retail Trust team, Chris was the Managing Director and Senior Vice President of Retail Week - the most influential media brand in UK retail – and the World Retail Congress, the single biggest gathering of global retail’s leadership each year. Chris was a pioneer in the age of digital information, launching his first online news service in 1999 for the FMCG sector.
Chris Brook-Carter
Retail Trust
Adam Colasanto is the Director of Consumer Intelligence at Vizit. Adam came to VIZIT with more than a decade of experience leading consumer intelligence, market research and data insight teams at agencies like ICUC, Edelman Intelligence and Crimson Hexagon.
Adam Colasanto
Director of Consumer Intelligence
Lars Fiddy is the Client Development Director at Dexi. Lars works alongside global organisations to improve their brands and operations. Serving more than 300 enterprise customers in 182 countries, Lars and his team work to deliver peerless results for 6 of the world's 10 largest retailers and 1/4 of the Inc. 500.
Lars Fiddy
Client Development Director