Webinar | Maximizing the Power of Imagery Along the Path to Purchase

About the Webinar

Watch “Maximizing the Power of Imagery along the Path-to-Purchase” and see ecommerce pioneers explain how they broke down silos, leveraged the right types of data, and created capabilities to deliver conversion-driving visual experiences at the speed and scale of ecommerce.

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Learn more about visual brand performance on the digital shelf and hear from ecommerce trailblazers to discover how they:

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• Improved new product design for the digital shelf.

• Optimized product detail page imagery to drive higher traffic and conversions.

• Used test and learn approaches to pilot and scale image optimization programs across brands.

• Created cohesive ecommerce tech stacks and capabilities that enabled brands to proactively manage ecommerce conversion levers.

About the speakers

Cris has 25+ years of consumer-packaged goods (CPG) experience with the most recent 10 in the pet sector. Her brand management experience spans A+ tier brands with Kraft Foods, Nabisco, and Sara Lee including time in Private Equity working on M&A in the CPG space. Her brand experience includes large brick & mortar distributed brands and pure play e-commerce brands. She currently runs the Purity Preferred Pet CBD product portfolio focused on calming and mobility. The products are developed by pet experts specifically for Canine and Feline conditions.

Cristina Weeks

EVP Kadenwood, President Kadenwood Pet

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Stacy recently joined SureWerx as their new global VP of Digital Commerce, responsible for leading their eCommerce business and also taking on responsibility for their PIM system and B2B portal. Previously, Stacy was the Director of eCommerce at The Master Lock Company, shaping a 100 year old company into a leader in the digital space. Stacy’s prior experience includes 6 years at Amazon across various teams and roles from leading Marketing for Amazon Textbooks to working with Amazon’s largest vendors, accelerating their global business on Amazon.

Stacy Hanks

VP of Digital Commerce

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SureWerx

Steve has been with GSK Consumer Healthcare for 12 years, starting in brand marketing for Nicorette and Tums. He made the shift to eCommerce in 2014, becoming GSK’s first dedicated Amazon sales manager in the US. His experiences have since broadened to include various roles in digital marketing, retail media, and digital commerce capabilities. Today, he leads GSK’s Digital and eCommerce team in Canada.

Steve Kinsey

Digital and eCommerce Lead

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GSK

Don is currently the Global Chief Digital Officer at NBG Home. Prior to joining NBG Home, Don worked at Newell Brands and Kimball International holding a variety of senior commercial, new business development, digital, M&A, organizational transformation and integration leadership roles. At Newell Brands, he was instrumental in enabling Newell to become an omni-channel partner of choice with key retailers, leading high-performance, cross-functional teams and driving sustained profitable growth.

Don Brett

Global Chief Digital Officer

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NBG Home

Jehan Hamedi is the Founder and CEO of VIZIT, with more than a decade of experience in computational social science and artificial intelligence. Before launching VIZIT, Jehan led global market development for Crimson Hexagon.

Jehan Hamedi

CEO & Founder

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Vizit