Winning Elements of Grocery Product Pages

About the Webinar

Online grocery is here to stay, meaning brands can no longer take a passive approach to a channel that will soon reach $100 billion in sales.

Watch 7 Elements of Winning Grocery Product Pages to hear Adam Colasanto, Director of Consumer Intelligence at Vizit, and Cara Wood, Director of Brand Journalism at Salsify, provide actionable insights on how to build retailer specific product pages that appeal to consumers at every step of the buying journey.

Watch as Adam and Cara discuss:

• The hero and supporting carousel image design elements that best position brands for views, clicks, and sales.

• Product title and description benchmarks that will drive search performance and conversions.

• How to optimize product listings at scale.

About the speakers

Cara Wood is the Director of Brand Journalism at Salsify, with more than two decades of experience leading marketing and editoral teams across both large brands and media outlets. At Salsify, Cara writes and publishes data, research, and industry POVs that prospects, customers, and partners rely on to drive their digital shelf plans forward.
Cara Wood
Director of Brand Journalism
Adam Colasanto is the Director of Consumer Intelligence at Vizit. Adam came to VIZIT with more than a decade of experience leading consumer intelligence, market research and data insight teams at agencies like ICUC, Edelman Intelligence and Crimson Hexagon.
Adam Colasanto
Director of Consumer Intelligence