Wooing Mom and Dad: Creating Engaging PDPs for Baby Products

About the Webinar

Global online sales for baby products are expected to grow to $12billion by 2025. And while the online channel represents a significant revenue opportunity for baby product manufacturers, it also provides its own unique challenges. With 70% of US consumers saying that they are more likely to buy from a product detail page that is relevant to them, it has never been more important to create an engaging product detail page experience that speaks to both the functional and emotional benefits of a formula, diaper, car seat, or stroller.

Join Wooing Mom and Dad: Creating Engaging PDPs for Baby Products and learn how to mix data, imagery, and customer advocacy videos to create product detail pages that engage and convert parents.  

During the webinar you will learn…

• Key baby product image trends that will capture the attention of moms and dads
• How to obtain and leverage customer advocacy videos for product detail pages and marketing campaigns
• How to collect, analyze and leverage data to optimize product detail page performance at scale

About the speakers

Ian Anderson is the head of brand development at StoryTap and has been transforming businesses with SaaS since 2006. He spent 12 years in the Salesforce ecosystem and a number of years working with Enterprise Brands helping them leverage Video throughout their customer journey.
Ian Anderson
Director Brand Development
Josh Wood has worked in the ecommerce data and analytics industry for over 5 years at companies like One Click Retail, Edge by Ascential, and Spotlight by Ascential. During that time, Josh has helped leading brands harness the power of data to plan, measure, and optimize their performance online. In his role as Director of Client Development at Dexi, Josh helps brands transform any website into quality data to boost sales, optimize pricing, track availability & assortment, and expand share of shelf.
Josh Wood
Client Development Director
Eli Orkin is the Vice President of Marketing for Vizit, and has spent nearly 10 years in the retail technology market. Prior to Vizit, Eli oversaw Crimson Hexagon’s consumer intelligence initiatives for Fortune 100 brands, as well as product and marketing strategy for several Harvard and MIT Media Lab Artificial Intelligence Startups.
Eli Orkin
Vice President of Marketing