The world’s most advanced visual insights

Powered by award-winning artificial intelligence, Vizit reveals what captures consumers’ attention and why.

Request a Demo

The world’s most advanced visual insights

Powered by award-winning artificial intelligence, Vizit reveals what captures consumers’ attention and why.

Request a Demo

The next big competitive frontier is here — and it’s visual

Today’s consumers shop with their eyes. Ninety three percent of consumers say visuals are a key deciding factor in a purchase decision — yet until now it’s been impossible to understand, predict, and optimize what captures their attention.

The power to see what sells

Vizit Audience Lenses give you the power to see “through the eyes” of your consumers and explore what appeals most to the people you’re looking to attract and convert — anywhere in the world.

  • — 1000s of potential audiences
  • — 40+ countries
  • — 1 Visual Brand Performance Platform
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The most efficient and effective way to optimize your brand’s visual performance

Subhead about the most efficient and effective way to optimize your brand’s visual performance.
99% more assets
tested
95% faster than traditional research
90% more cost-effective than legacy methods

Vizit AI gives all of your teams superpowers

Subhead about Vizit AI gives all of your teams superpowers.
Vizit for Research & Insights
Know what’s going to resonate with your target audience
Vizit for Innovation
Bring products and campaigns to market that capture consumer attention
Vizit for Design & Creative
Create breakthrough designs and content
Vizit for Marketing
Position yourself to win a greater share of an audience over your competitor
Vizit for Digital
Activate the images that are most likely to optimize your performance
Vizit for Ecommerce
Increase the odds of a click and a purchase on each retailer

Leading brands use Vizit to give products, campaigns, and PDP content a winning edge

“What Vizit reveals in minutes could save millions . . . It’s a game changer.”

Luke Mansfield
Chief Strategy Officer

“What’s transformative about Vizit is you see the value of the AI as soon as it’s turned on.”

Greg Yeadon
Clif Bar Company

“The speed and precision of measuring design effectiveness with Vizit’s AI is something that I never thought was possible in my 20+ years in CPG.”

Rizal Hamdallah
Chief Growth Officer

“What Vizit reveals in minutes could save millions . . . It’s a game changer.”

Luke Mansfield
Chief Strategy Officer

“What’s transformative about Vizit is you see the value of the AI as soon as it’s turned on.”

Greg Yeadon
Clif Bar Company

“The speed and precision of measuring design effectiveness with Vizit’s AI is something that I never thought was possible in my 20+ years in CPG.”

Rizal Hamdallah
Chief Growth Officer
Hear from more Vizit Customers

An AI-Driven Approach to Visual Perception

Vizit’s cloud-based platform is powered by a patented approach to analyzing visual content in real-time.
Customer Input
Customers provide Vizit with information around their industry, as well as their target audience profile.
Audience Lenses
Proprietary Deep Learning AI Models that are trained to simulate a consumer audience's visual perspective.
Vizit Database
1+ trillion proprietary image data elements, social media engagement data, third-party survey and spend data
Visual Content Intelligence
Vizit provides Visual Engagement scoring, Attention, focal point, and gaze view mapping, as well as enhanced audience visual insights.

See through their eyes

Vizit analyzes thousands of images an audience is likely to be exposed to based on where they tend to shop and browse online to detect and learn patterns in millions of engaging visual elements.

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Our story

With some of the brightest minds in AI, computer vision, and computational social science, Vizit embarked on a journey to unlock the secret to how and why humans develop visual preferences. Vizit is the culmination of our dreams.

The world’s first Visual Brand Performance Platform

Vizit enables creators, marketers, researchers and eCommerce professionals all around the world to see “through the eyes” of their target audiences to elevate the performance of their brands.

Powered by big visual data

Vizit’s proprietary AI software scans 15,000+ visual cues in every image to predict how likely it will resonate with a specific audience. All of this analysis happens in real-time – without surveying a single real-world person.

Our mission

Give everyone the ability to be seen — the way they want to be.

Vizit leadership team

Jehan Hamedi
Founder & CEO
Elham Saraee
Director of AI Research
Eli Orkin
VP of Marketing
Zack Halloran
VP of Engineering
Joe Annunziato
VP of Sales & Partnerships
Adam Colasanto
Head of Customer Success
Gabe Schervish
Head of Design
Paul Carpinella
Head of Demand Generation
Cristina Weekes
EVP Kadenwood
Stacy Hanks
VP of Digital Commerce
Steve Kinsey
Digital and eCommerce Lead
Don Brett
Global Chief Digital Officer
Aaron Conant
Co-founder and Managing Director

Vizit backers and advisors are from

Vizit Values

Be Human
Trustworthy
Lead & Inspire
Collaborative
Customer Obsessed
Pioneering Curiosity
Passionate
Diversity & Inclusion

Leading brands see the world differently with Vizit

Stacy Hanks
Director of eCommerce
JD Pike
Global Head of Insights

In the news

Stay up to date on the latest Vizit news, stories, and industry coverage.
Vizit, a Boston image analytics software startup, raises Series A
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New AI Tools Help Level the Playing Field for Retailers
New AI Tools Help Level the Playing Field for Retailers
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How Serial 1 leveraged visual intelligence to increase web conversions
How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront
How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront
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AI Reveals the Most Visually Appealing Toys on Amazon This Holiday Season
3 High-Profile Packaging Redesigns: Dude! or Dud?
The 22 Startups to Watch in Boston in 2022
A visual analysis of cough & cold product imagery across Amazon, CVS, Kroger, & Walmart
Best Package Design for COVID-19 Test Kits
Digital Icons: Interview with Jehan Hamedi from Vizit
Why We Care About AI in Marketing
How Established Brands and DNVBs Achieve Sustainable Growth with Direct Sales Strategies
eMarketer/Insider Intelligence
18.10.22
Report: Chip Brand Imagery Performance
Report: Chip Brand Imagery Performance
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AI Analyzes Alcohol Products Sold Online
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Analytics Discover Consumers React to Different Product Designs and Packaging Materials
Supply Chain and Demand Executive magazine
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The Digital Shelf for CPG Brands 2022
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Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Vizit rolls out algorithm that ranks visual image’s consumer effectiveness
News that Jeff Bezos will step down blowing up on social media
Maximizing the impact of super bowl commercials
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Face2Face — Interview with Jehan Hamedi
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Vizit ebooks & reports

Caterogies
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Viewing the Earth’s surface with the new and improved Google Earth timelapse

Vizit Team
Business
5 min read
Two design leads unpack their approach to creating new map imagery and implementing Material Design best practices.
Optional title of image

Google Earth Timelapse is a great example of how Google can take a massive amount of data, democratize it, and enlighten us — in this case about the planet we live on. There’s nothing like a living, moving image to show us how the world has changed over decades, as the zoomable video in Timelapse allows us to do for places like the Columbia Glacier or the Tibetan Plateau.

Today we’ve improved Timelapse so that the site can tell richer stories about the planet, and more people can share these stories. Our mantra in getting this project done has been “Earth Day or bust” — and thanks to some scrappy workflow improvisations, we made it!

Why we were up for the challenge

Google Earth Timelapse is a great example of how Google can take a massive amount of data, democratize it, and enlighten us — in this case about the planet we live on. There’s nothing like a living, moving image to show us how the world has changed over decades, as the zoomable video in Timelapse allows us to do for places like the Columbia Glacier or the Tibetan Plateau.

Optional title of image

What appealed most to Sam was the chance to contribute to a platform that helps people visualize how the Earth has changed, in a very digestible format. She was also up for the tight-timeline challenge: It exemplified how teams in an organization as big as Google can be agile if the need arises.

A host of new AI-powered capabilities to accelerate your visual brand

Vizit helps your teams optimize the way consumers react every time they see your products, content, and campaigns.
Know what’s going to resonate with your target audience.
Know and measure how compelling your brand appears to your core audience(s) on major digital channels and retailers
Know what’s going to resonate with your target audience.
Know what’s going to resonate with your target audience.

The visual brand performance platform

Unleash the power of optimized imagery that captures attention, triggers interest, and creates stronger connections with your consumers.
Request a Demo

The visual brand performance platform

Unleash the power of optimized imagery that captures attention, triggers interest, and creates stronger connections with your consumers.
Request a Demo
Vizit case study

Driving a 98% increase in conversions with AI-optimized visual content.

Read the full study to learn:


— How Serial 1 determined the specific lifestyle imagery and visual elements that would be most effective with each target audience.
— The components of visual content that drove appeal for different Serial 1 consumer audiences.
— The business impact of implementing AI-optimized visual content on Serial 1’s digital storefront.

View Case Study
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Book your demo meeting
with a Vizit expert

Get a full tour of the Vizit Platform and see how visual brand performance software is used to gain more attention and create conversion-driving imagery.

Book a meeting with a visual intelligence expert

Discover how consumers think and feel about your visual brand, as well as your competitors’.

Our Visual Intelligence experts will:


— Walk you through the basics of Visual Intelligence

— Discuss your use case and business needs

— Give a hands-on demonstration of Vizit

Speak with a visual intelligence expert
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Visual Brand Performance Report

Chips

How are chip brands capturing attention and driving conversion with their product imagery on Walmart’s digital shelf?
Vizit analyzed visual content from the top-searched chip brands on Walmart, including images from 97 unique listings and 24 brands. The chart below displays the visual brand performance of all 24 brands based on the scores of their product listing page imagery.

Visual Brand Performance Landscape:

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The chip brands with visual content that both captures consumer attention and drives conversion on Walmart include Ritz, On the Border, Garden of Eatin’, and Frito Lay. While their average product hero scores range from the mid-fifties to the high nineties, their average carousel image scores are all above 78. These brands also all include at least 5 images on average per listing, above the category average of 4.1.
The chip brands with visual content that both captures consumer attention and drives conversion on Walmart include Ritz, On the Border, Garden of Eatin’, and Frito Lay. While their average product hero scores range from the mid-fifties to the high nineties, their average carousel image scores are all above 78. These brands also all include at least 5 images on average per listing, above the category average of 4.1.
The chip brands with visual content that both captures consumer attention and drives conversion on Walmart include Ritz, On the Border, Garden of Eatin’, and Frito Lay. While their average product hero scores range from the mid-fifties to the high nineties, their average carousel image scores are all above 78. These brands also all include at least 5 images on average per listing, above the category average of 4.1.
The chip brands with visual content that both captures consumer attention and drives conversion on Walmart include Ritz, On the Border, Garden of Eatin’, and Frito Lay. While their average product hero scores range from the mid-fifties to the high nineties, their average carousel image scores are all above 78. These brands also all include at least 5 images on average per listing, above the category average of 4.1.

Visual Brand Performance Leaderboard:

The Chip Brands With the Most Effective Visual Content on Walmart’s Digital Shelf

While originally known for their cracker products, it is the Ritz brand whose chip visual content outscores all other top-searched chip brands on Walmart’s digital shelf. The brand’s high score is driven by effective packaging design, as well as high-quality carousel images that include product description graphics, visuals of Ritz chips alongside complete meals and recipes, and alternate angles of the popular Ritz product packaging. Among the top-5 scoring brands there are also 3 smaller category players – On The Border, Garden of Eatin’, and Late July. While the Ruffles brand has lower than average scoring carousel images, their high-scoring product hero images propel them to 3rd place in overall Visual Brand Performance rankings.

Visual Brand Performance Insights: 

The Hero and Carousel Image Design Trends that Increase the Traffic and Conversion Potential of Chip Product Detail Page Listings.

An AI-analysis of hundreds of chip product hero and carousel images on Walmart’s digital shelf surfaced distinct trends in which images and design techniques drive visual effectiveness for online snack food shoppers.

Conversion Drivers: 

Characteristics of High-Scoring Carousel Imagery

Unpackaged Chips Showing Texture

High-scoring chip supporting carousel images on Walmart include close-ups of unpackaged chips. Consumer attention and engagement are captured by the texture of the chips. Images from Lay’s, Doritos, Cheetos, SunChips, and On The Border exemplify this trend.

Chips Pictured Alongside Food and Meals

Supporting carousel imagery where chips are displayed alongside food, especially sandwiches, are highly visually engaging to snack shoppers. Brands including Ritz, Lays, Cape Cod, and Pop Corner utilize this technique in their carousel imagery.

Quantity and Flavor Graphics

Carousel images that include quantity and flavor score highly for snack food shoppers, especially when bold, circular logos are present. The Ritz brand includes several of these image in their carousel on their Walmart toasted chips listing.

Traffic-Drivers:

Characteristics of High-Scoring Product Hero Imagery

Vertical Quantity and Flavor Badging

Product hero imagery with quantity and flavor badging, specifically vertical badges along the right side of the image, are highly visually engaging for Snack Shoppers. Ruffles and Lay’s brands are examples of this trend in action. According to the gaze sequence overlay on the Ruffles hero image, Snack Shoppers are likely to view the chip flavor, the “party size” banner, the brand logo, and the badging along the right side of the image.

Color Blocking and Bold Circular Logos

High-scoring product packaging imagery for online snack shoppers include the use of distinct blocks of colors separated by curved lines, as well as bold, circular logos. Brands including Ritz, Lays, Ruffles, Fritos, and Cheetos utilize these product packaging design techniques.

Multi-Packs With Limited Contrast

Product hero images of multi-packs that lack contrast between the product visual and packaging design score very low for online snackfood shoppers. Funyuns, Lays, Doritos, and Cheetos brands include these images on several listings

Insights to Action:

Characteristicsof High-Scoring Product Hero Imagery

According to Salsify, 30% of U.S. shoppers say they will not purchase a product if images are missing or low quality, while 70% say they are more likely to buy a product from a personally relevant product page.  Even if you’ve nailed your description, search, reviews, inventory, and pricing – the wrong visual content can mean millions in lost sales every year. Using the power of AI and machine learning, Vizit gives brands the power to measure the impact of product imagery to ensure it’s relevant for specific consumer audiences. Leading brands are utilizing Vizit’s Visual Brand Performance platform to create, identify, optimize, and monitor the effectiveness of imagery at the speed and scale of ecommerce.

About Vizit Predictive Image Insights

Learn more about Vizit metodology and terminology

About the images in this analysis

Vizit analyzed images from hundreds of top-searched chips, nuts, and fruit snack product pages across Walmart.

All images were evaluated as of March 2022.

Audience Lenses

Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.

For this analysis Vizit created a “Snack Shopper” Audience Lens to analyze imagery from multiple retailers.

The Vizit Score

The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.

The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.

Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
View Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
Visual brand performance report

Snack food

How are snack food brands capturing attention and driving conversion with their product imagery on Walmart’s digital shelf?

Explore the brands and images that are winning with online snack shoppers on Walmart