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Powered by award-winning artificial intelligence, Vizit reveals what captures consumers’ attention and why.
Request a DemoPowered by award-winning artificial intelligence, Vizit reveals what captures consumers’ attention and why.
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Today’s consumers shop with their eyes. Ninety three percent of consumers say visuals are a key deciding factor in a purchase decision — yet until now it’s been impossible to understand, predict, and optimize what captures their attention.
Vizit Audience Lenses give you the power to see “through the eyes” of your consumers and explore what appeals most to the people you’re looking to attract and convert — anywhere in the world.
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“What Vizit reveals in minutes could save millions . . . It’s a game changer.”
“What’s transformative about Vizit is you see the value of the AI as soon as it’s turned on.”
“The speed and precision of measuring design effectiveness with Vizit’s AI is something that I never thought was possible in my 20+ years in CPG.”
“What Vizit reveals in minutes could save millions . . . It’s a game changer.”
“What’s transformative about Vizit is you see the value of the AI as soon as it’s turned on.”
“The speed and precision of measuring design effectiveness with Vizit’s AI is something that I never thought was possible in my 20+ years in CPG.”
Vizit helps a brand created by Harley Davidson rule the digital shelf by optimizing how their products appear to consumers.
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Discover how consumers think and feel about your visual brand, as well as your competitors’ by requesting a demo today.
Vizit enables creators, marketers, researchers and eCommerce professionals all around the world to see “through the eyes” of their target audiences to elevate the performance of their brands.
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Google Earth Timelapse is a great example of how Google can take a massive amount of data, democratize it, and enlighten us — in this case about the planet we live on. There’s nothing like a living, moving image to show us how the world has changed over decades, as the zoomable video in Timelapse allows us to do for places like the Columbia Glacier or the Tibetan Plateau.
Today we’ve improved Timelapse so that the site can tell richer stories about the planet, and more people can share these stories. Our mantra in getting this project done has been “Earth Day or bust” — and thanks to some scrappy workflow improvisations, we made it!
Google Earth Timelapse is a great example of how Google can take a massive amount of data, democratize it, and enlighten us — in this case about the planet we live on. There’s nothing like a living, moving image to show us how the world has changed over decades, as the zoomable video in Timelapse allows us to do for places like the Columbia Glacier or the Tibetan Plateau.
What appealed most to Sam was the chance to contribute to a platform that helps people visualize how the Earth has changed, in a very digestible format. She was also up for the tight-timeline challenge: It exemplified how teams in an organization as big as Google can be agile if the need arises.
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Read the full study to learn:
— How Serial 1 determined the specific lifestyle imagery and visual elements that would be most effective with each target audience.
— The components of visual content that drove appeal for different Serial 1 consumer audiences.
— The business impact of implementing AI-optimized visual content on Serial 1’s digital storefront.
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Discover how consumers think and feel about your visual brand, as well as your competitors’.
Our Visual Intelligence experts will:
— Walk you through the basics of Visual Intelligence
— Discuss your use case and business needs
— Give a hands-on demonstration of Vizit
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While originally known for their cracker products, it is the Ritz brand whose chip visual content outscores all other top-searched chip brands on Walmart’s digital shelf. The brand’s high score is driven by effective packaging design, as well as high-quality carousel images that include product description graphics, visuals of Ritz chips alongside complete meals and recipes, and alternate angles of the popular Ritz product packaging. Among the top-5 scoring brands there are also 3 smaller category players – On The Border, Garden of Eatin’, and Late July. While the Ruffles brand has lower than average scoring carousel images, their high-scoring product hero images propel them to 3rd place in overall Visual Brand Performance rankings.
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High-scoring chip supporting carousel images on Walmart include close-ups of unpackaged chips. Consumer attention and engagement are captured by the texture of the chips. Images from Lay’s, Doritos, Cheetos, SunChips, and On The Border exemplify this trend.
Supporting carousel imagery where chips are displayed alongside food, especially sandwiches, are highly visually engaging to snack shoppers. Brands including Ritz, Lays, Cape Cod, and Pop Corner utilize this technique in their carousel imagery.
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Carousel images that include quantity and flavor score highly for snack food shoppers, especially when bold, circular logos are present. The Ritz brand includes several of these image in their carousel on their Walmart toasted chips listing.
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Product hero imagery with quantity and flavor badging, specifically vertical badges along the right side of the image, are highly visually engaging for Snack Shoppers. Ruffles and Lay’s brands are examples of this trend in action. According to the gaze sequence overlay on the Ruffles hero image, Snack Shoppers are likely to view the chip flavor, the “party size” banner, the brand logo, and the badging along the right side of the image.
High-scoring product packaging imagery for online snack shoppers include the use of distinct blocks of colors separated by curved lines, as well as bold, circular logos. Brands including Ritz, Lays, Ruffles, Fritos, and Cheetos utilize these product packaging design techniques.
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Product hero images of multi-packs that lack contrast between the product visual and packaging design score very low for online snackfood shoppers. Funyuns, Lays, Doritos, and Cheetos brands include these images on several listings
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Vizit analyzed images from hundreds of top-searched chips, nuts, and fruit snack product pages across Walmart.
All images were evaluated as of March 2022.
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Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a “Snack Shopper” Audience Lens to analyze imagery from multiple retailers.
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The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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