The OTC Pharmaceuticals market is expected to surge beyond $40 billion in 2024, with much of that money being spent in ecommerce channels to purchase OTC products online. With so much money on the line and stiff competition among name brands and generic options alike, teams must prioritize attracting and converting consumers using every possible strategy—especially visual content.

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View the on-demand webinar and see:

• The benefits of leveraging AI for visual content creation, testing, and ongoing effectiveness monitoring 
• Image best practices for the over-the-counter allergy medicine category
• Image optimizations outlining how you can optimize ecommerce images to better capture and convert online OTC buyers

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