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Explore the winning visual content and brands across categories.
Content Effectiveness Rankings reveal the most appealing digital content across categories and the brands and listings that are most effective at driving traffic and conversion with imagery.
Content Effectiveness Rankings
Rankings are powered by Vizit Audience Lenses™.
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Energy Drinks
Content Category
Energy Drinks
Thousands of visual content assets in the "Beverages" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Beverage Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Beverage Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
RYSE UP SUPPLEMENTS
YERBAÉ
PRIME HYDRATION
EHP LABS
FAST TWITCH
RSP NUTRITION
GORGIE
AMP
REIGN
ZEVIA
OveRALL Score
97
91
90
87
85
83
82
81
78
76
Primary Image Score
98
68
63
87
82
90
79
57
81
75
Secondary Images Score
87
68
97
67
82
37
72
95
75
66
April 1, 2024
OTC Ibuprofen
Content Category
Over-the-Counter (OTC)
Thousands of visual content assets in the "OTC" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online OTC Buyers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online OTC Buyers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
MOTRIN
RITE AID
ADVIL
AMAZON BASIC CARE
MEDIQUE
CHILDREN'S ADVIL
GENERIC
GOODSENSE
A+HEALTH
LIFE EXTENSION
OveRALL Score
63
58
56
56
55
48
38
34
33
30
Primary Image Score
59
59
66
56
81
31
56
22
16
18
Secondary Images Score
55
59
39
83
81
71
18
57
67
58
April 1, 2024
Pantry
Content Category
Pantry
Thousands of visual content assets in the "Pantry" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Grocery Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Grocery Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
KETTLE BRAND
FOLGERS
NERDS
SOLIMO
ALOHA
ALANI NU
HAPPY BELLY
EXTRA
CELLUCOR
STARBURST
OveRALL Score
99
98
97
96
95
94
93
91
90
90
Primary Image Score
97
99
73
96
85
89
93
74
68
90
Secondary Images Score
97
99
99
80
85
89
76
95
98
68
April 1, 2024
Patio Lawn
Content Category
Patio, Lawn, and Garden
Thousands of visual content assets in the "Patio, Lawn, and Garden" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Outdoor Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Outdoor Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
TNS
ANNDONES
CHAPIN INTERNATIONAL
FLEXZILLA
ALPHA GRILLERS
ORBIT
ROUNDUP
ANDAXIN
SEEDFACTOR
JNW DIRECT
OveRALL Score
99
97
94
93
91
90
88
85
84
82
Primary Image Score
99
92
79
93
60
92
69
59
80
34
Secondary Images Score
63
92
93
18
60
66
87
90
75
99
April 1, 2024
Snackfood
Content Category
Snackfood
Thousands of visual content assets in the "Snackfood" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Snack Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Snack Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
SIETE
TERRA
WONDERSLIM
WHISPS
RUFFLES
WILDE BRANDS
POPCHIPS
GOURMET BASICS
FLOCK
MUNCHKIN
OveRALL Score
93
93
92
91
89
83
80
79
79
78
Primary Image Score
84
97
82
91
90
83
62
73
40
74
Secondary Images Score
93
97
94
95
90
75
82
83
92
80
April 1, 2024
Electronics
Content Category
Consumer Electronics
Thousands of visual content assets in the "Consumer Electronics" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Consumer Electronics Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Consumer Electronics Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
VIZIO
LOUTOC
ATA-D
LG
ANGROX
FUJIFILM
ACOYER
POCBUDS
SEULLIYA
ROKU
OveRALL Score
99
98
97
96
95
94
92
91
87
83
Primary Image Score
99
98
84
96
96
97
92
89
56
73
Secondary Images Score
94
98
99
83
96
41
80
93
98
84
April 1, 2024
Furniture
Content Category
Furniture
Thousands of visual content assets in the "Furniture" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Furniture Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Furniture Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
HELIMIX
AROEVE
COZY ESSENTIAL
SAFEREST
REALINN
LEVOIT
TRAEGER
STANLEY
MELITTA
BISSELL
OveRALL Score
99
98
96
94
93
91
88
86
86
85
Primary Image Score
99
98
85
94
89
84
90
91
64
91
Secondary Images Score
99
98
91
63
89
78
67
60
98
54
April 1, 2024
Chocolate & Candy
Content Category
Chocolate & Candy
Thousands of visual content assets in the "Chocolate & Candy" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Chocolate & Candy Consumers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Chocolate & Candy Consumers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
SUGAR PLUM CHOCOLATES
VINTAGE CANDY CO.
OREO
OLDE NAPLES CHOCOLATE
FUNKY CHUNKY
OLE RICO
EVA'S GIFT UNIVERSE
A GIFT INSIDE
CHOCZERO
YUMMY CHEW
OveRALL Score
99
95
94
90
89
87
83
81
80
80
Primary Image Score
97
90
86
90
78
79
60
79
67
55
Secondary Images Score
99
90
98
46
78
85
91
71
78
92
April 1, 2024
Men's Apparel
Content Category
Men's Apparel
Thousands of visual content assets in the "Men's Apparel" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Men’s Apparel Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Men’s Apparel Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
SCREENSHOT
UNDER ARMOUR
U.S. POLO ASSN.
THE GYM PEOPLE
SPORT-TEK
SEGANUP
COLUMBIA
PRO CLUB
NIKE
JERZEES
OveRALL Score
93
88
86
83
79
75
74
73
69
67
Primary Image Score
89
84
86
83
64
46
58
66
66
62
Secondary Images Score
89
84
65
87
64
91
71
57
55
73
April 1, 2024
Bedding
Content Category
Bedding
Thousands of visual content assets in the "Bedding" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
US Gen Pop
This Audience Lens™ utilizes AI technology to simulate the visual preferences of US Gen Pop.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
HIG
UTOPIA BEDDING
SWEET HOME COLLECTION
JANZAA
NEWSPIN
DECROOM
HOMELIKE MOMENT
INFIIXSO
CLOTHKNOW
ELNIDO QUEEN
OveRALL Score
99
98
95
90
88
86
82
79
76
75
Primary Image Score
96
97
89
90
84
82
60
47
73
69
Secondary Images Score
95
97
98
82
84
74
85
88
70
53
April 1, 2024
Vitamins & Supplements
Content Category
Vitamins, Minerals & Supplements
Thousands of visual content assets in the "Vitamins" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Supplement Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Supplement Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
MAMA BEAR
RITUAL
OLLY
LIL CRITTERS
ONE A DAY
BARIATRIC CHOICE
FLINTSTONES VITAMINS
PURE ENCAPSULATIONS
RENZO'S
RAINBOW LIGHT
OveRALL Score
97
89
86
77
70
69
69
64
62
62
Primary Image Score
88
91
89
77
67
55
70
57
35
72
Secondary Images Score
93
91
58
72
67
73
44
66
90
25
April 1, 2024
Sporting Goods
Content Category
Sporting Goods
Thousands of visual content assets in the "Sporting Goods" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Sporting Goods Buyers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Sporting Goods Buyers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
STANLEY
CONTIGO
VMINI
TOSY
CAMELBAK
KALIYADI
AEGEND
NALGENE
PENN
HEETA
OveRALL Score
99
97
94
92
91
87
86
83
82
81
Primary Image Score
98
93
91
92
84
87
86
66
82
67
Secondary Images Score
99
93
87
84
84
73
74
97
66
95
April 1, 2024
Toys
Content Category
Toys & Games
Thousands of visual content assets in the "Toys and Games" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Parents
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Parents.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
WONDER FORGE
MR. SKETCH
POKEMON
MATTEL GAMES
HORIZON GROUP USA
LEAPFROG
PICASSOTILES
KTEBO
SHASHIBO
TEETURTLE
OveRALL Score
99
96
94
93
93
92
87
86
85
84
Primary Image Score
92
99
91
93
94
88
94
85
97
87
Secondary Images Score
95
99
91
79
94
89
64
81
39
72
April 1, 2024
Automotive
Content Category
Auto Supplies
Thousands of visual content assets in the "Auto Supplies" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Auto Supply Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Auto Supply Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
AIR WICK
JOREST
AUKEPO
CAR GUYS
FEBREZE
TICARVE
OMPELLUS
BOSCH AUTOMOTIVE
GOOACC
DEOSK
OveRALL Score
98
97
96
95
94
94
93
92
90
89
Primary Image Score
95
99
92
95
86
86
93
95
81
71
Secondary Images Score
99
99
85
78
86
92
61
53
67
92
April 1, 2024
Personal Care
Content Category
Personal Care
Thousands of visual content assets in the "Personal Care" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Personal Care Buyers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Personal Care Buyers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
COLOR WOW
EOS
ELTAMD
GRACE & STELLA
DEGREE
CETAPHIL
TRUSKIN NATURALS
LUME
LA ROCHE-POSAY
MRS. MEYER'S CLEAN DAY
OveRALL Score
98
94
93
89
85
84
80
79
79
76
Primary Image Score
97
89
92
89
71
77
47
88
76
87
Secondary Images Score
80
89
86
78
71
84
98
50
70
33
April 1, 2024
Office Supplies
Content Category
Office Supplies
Thousands of visual content assets in the "Office Supplies" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Office Supply Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Office Supply Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
PAPER MATE
PHOMEMO
EXPO
PILOT
IBAYAM
EZLIFEGO
BIC
MROCO
YSAGI
BOSTITCH OFFICE
OveRALL Score
98
94
93
90
89
87
84
83
82
80
Primary Image Score
96
95
92
90
78
86
81
92
91
65
Secondary Images Score
95
95
79
17
78
65
70
12
13
90
April 1, 2024
Kitchen Appliances
Content Category
Kitchen Appliances
Thousands of visual content assets in the "Kitchen Appliances" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Appliance Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Appliance Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
CALPALMY
BENLOC
ESSENTIAL VALUES
BANGSON
SANYASI
FREEZIMER
HOTOP
BLACK & DECKER
MIDEA
HERMITLUX
OveRALL Score
93
92
91
90
90
87
86
83
82
78
Primary Image Score
80
97
93
90
78
92
84
86
89
77
Secondary Images Score
93
97
67
93
78
55
83
53
37
44
April 1, 2024
Garden
Content Category
Garden Supplies
Thousands of visual content assets in the "Garden Supplies" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Garden Supply Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Garden Supply Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
TNS
FLEXZILLA
ANNDONES
ANDAXIN
ORBIT
MADEMAX
OSMOCOTE
TRAEGER
THERMOPRO
ALPHA GRILLERS
OveRALL Score
99
97
96
93
90
88
82
81
78
78
Primary Image Score
95
97
94
93
88
85
80
71
78
69
Secondary Images Score
96
97
82
91
88
75
67
94
67
87
April 1, 2024
Jewelery
Content Category
Jewelery
Thousands of visual content assets in the "Jewelery" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Jewelry Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Jewelry Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
PINGYONGCHANG
LUYI
FIFATA
HEFANNY
PLERGI
JUST FOLLOW
GIFIKOI
LANCHARMED
COADIPRESS
LUXVAL
OveRALL Score
99
98
97
96
93
92
91
89
87
85
Primary Image Score
99
97
94
96
89
89
93
83
90
84
Secondary Images Score
99
97
91
64
89
76
52
84
40
66
April 1, 2024
Household Essentials
Content Category
Household Essentials
Thousands of visual content assets in the "Household Essentials" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
US Gen Pop
This Audience Lens™ utilizes AI technology to simulate the visual preferences of US Gen Pop.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
LICB
BAND-AID
WATERPIK
O-CEDAR
ACTIVE
BLOOM NUTRITION
ETEKCITY
COSLUS
YKYI
NATUREWISE
OveRALL Score
99
97
96
95
94
93
92
91
90
89
Primary Image Score
98
97
96
95
92
78
66
91
86
86
Secondary Images Score
92
97
57
89
92
97
99
77
82
79
April 1, 2024
Women's Apparel
Content Category
Women's Apparel
Thousands of visual content assets in the "Women's Apparel" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Women’s Apparel Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Women’s Apparel Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
CONNOISSEURS
ATHMILE
CYKIOQER
VBT
SNEAKERASERS
JASON MARKK
TRAVEL INSPIRA
CHICGAL
BROOKS
CARHARTT
OveRALL Score
99
97
96
95
94
93
92
91
90
88
Primary Image Score
98
98
96
95
83
89
92
91
94
95
Secondary Images Score
87
98
95
93
83
97
86
92
82
55
April 1, 2024
Baby
Content Category
Baby
Thousands of visual content assets in the "Baby" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Parents
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Parents.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
PANDAEAR
LUVS
SIMPLE MODERN
BOPPY
ZAK DESIGNS
DIAPER GENIE
NUMNUM
HALO
HELLOBABY
MEDELA
OveRALL Score
99
98
97
96
93
91
90
88
87
86
Primary Image Score
93
95
97
96
86
86
97
92
63
71
Secondary Images Score
88
95
80
66
86
89
59
71
97
93
April 1, 2024
Beauty
Content Category
Beauty
Thousands of visual content assets in the "Beauty" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Beauty Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Beauty Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
LAURA GELLER NEW YORK
BURT'S BEES
BIC
GRACE & STELLA
DERMORA
MIGHTY PATCH
REVLON
TRUSKIN NATURALS
HULA HOME
GRANDE COSMETICS
OveRALL Score
98
97
93
92
90
89
88
86
85
83
Primary Image Score
93
94
97
92
75
67
86
76
92
87
Secondary Images Score
92
94
28
39
75
96
72
85
23
53
April 1, 2024
Petcare
Content Category
Petcare
Thousands of visual content assets in the "Petcare" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Pet Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Pet Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
FRISKIES
WERUVA
SERESTO
GOOD'N'FUN
BOUSNIC
HARTZ
OLD MOTHER HUBBARD
WORLD'S BEST CAT LITTER
PURINA ONE
ADVANTAGE
OveRALL Score
98
97
96
95
88
87
86
85
82
82
Primary Image Score
99
53
97
95
98
86
88
57
84
86
Secondary Images Score
55
53
58
62
98
82
77
98
66
67
April 1, 2024
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See how the world’s top brands are winning with AI-optimized visual content
Roman Vorobiev
Global Director of Design and Artwork
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