AI Image Analytics Leader Vizit Launches Content Effectiveness Rankings | Vizit

Vizit Team
Vizit News
4 min read

Boston, Mass. – (January 17, 2024) – Vizit, the content effectiveness platform trusted by the world’s most iconic brands and retailers, today proudly unveils its latest innovation: Content Effectiveness Rankings, the first AI-generated ranking of ecommerce visual content.

Powered by a proprietary analysis of millions of commercial images across major consumer goods categories, Vizit’s Content Effectiveness Rankings reveal the top 200 leading brands with the most appealing visual content for online shoppers today. The online rankings feature a live quantitative analysis of brand content across over 20 major consumer goods categories, including Beauty, Automotive, Petcare, Appliances, Grocery, and more—highlighting top products, creators, and content every month in one searchable index.

“Visual content is one of, if not the, most critical aspects to shaping the online consumer shopping experience,” said Amara Waqar, Digital Commerce Innovation Manager at Mars. “Technology like Vizit and resources like Content Effectiveness Rankings bring to life the nuances of how different audiences are engaged by and attracted to different content, and what visual trends are driving the most successful and appealing brand and product experiences online.”

Content Effectiveness Rankings are driven by automated AI-powered predictive analytics that measure and compare the appeal of visual content across millions of ecommerce product detail pages competing for consumer attention, engagement, and conversions online.

“This is a very big moment for the ecommerce industry," said Jehan Hamedi, Founder & CEO of Vizit. “We built Content Effectiveness Rankings to highlight the best of the best in digital content, and serve as the go-to resource for ecommerce and creative professionals who want to succeed at turning their product imagery into a powerful force for driving online sales and growth.”

The interactive website for Content Effectiveness Rankings also lets brands and digital creators submit their own content and product listings for analysis to receive Vizit Scores. As the first standardized quantitative measure of effectiveness for content, Vizit Scores and their associated analyses provide a rich set of artificial intelligence-driven content insights, creative intelligence, and image optimization recommendations.

“Content Effectiveness Rankings brings a new form of predictive measurement to one of the most foundational aspects of the online shopping journey of billions of consumers,” said Todd Hassenfelt, Global Digital Commerce Sr. Director, Strategy & Execution at Colgate-Palmolive

To explore Content Effectiveness Rankings, visit

About Vizit

Vizit is the content effectiveness platform, enabling digital leaders, designers, and marketers around the world to view and optimize their digital content through their audience’s eyes in real time. Powered by patented intuitive AI technology, Vizit provides a revolutionary, easy to use software platform that helps teams deliver breakthrough digital content that stands out, delights customers, and sells more products, delivering the essential infrastructure to achieve content excellence at scale. Vizit is relied upon by the world’s most iconic brands, retailers, and agencies in over 15 countries, including Mars, L’Oreal, Unilever, Colgate Palmolive, and Harley-Davidson. Vizit has been recognized as a Business Insider Top 15 Technology Startup, a Leading 100 Startup, a CB Insights Retail Technology 100 winner, and a Greenbook Insight Innovation Finalist. For more information, visit

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