Explore the winning visual content and brands across categories.

Content Effectiveness Rankings reveal the most appealing digital content across categories and the brands and listings that are most effective at driving traffic and conversion with imagery.

Content Effectiveness Rankings

Rankings are powered by Vizit Audience Lenses™.
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Petcare

Content Category

Petcare

Generic Audience Lens™

Online Pet Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Pet Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

FRISKIES

GREENER WALKER

WERUVA

GOOD'N'FUN

OLD MOTHER HUBBARD

ADVANTAGE

WELLNESS

PURINA ONE

IAMS

TASTE OF THE WILD

OveRALL Score

97.5

94.0

92.0

91.0

89.0

86.0

85.0

85.0

82.5

78.0

Primary Image Score

97.4

94.8

58.8

91.0

89.7

88.7

84.5

86.9

78.9

53.6

Secondary Images Score

84.5

94.8

99.0

55.0

89.7

63.0

62.0

69.3

80.0

97.0

February 1, 2024
Bedding

Content Category

Bedding

Generic Audience Lens™

US Gen Pop

This Audience Lens™ utilizes AI technology to simulate the visual preferences of US Gen Pop.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

HIG

SWEET HOME COLLECTION

COSYBAY

NANKO

NEWSPIN

SLEEPBELLA

AMAZON BASICS

MONBIX

YIRDDEO

DECROOM

OveRALL Score

98.0

95.0

92.0

85.0

83.0

82.0

80.7

80.0

79.0

74.0

Primary Image Score

99.0

88.0

70.0

85.0

86.0

97.0

33.0

63.0

59.0

4.0

Secondary Images Score

94.0

88.0

93.0

41.0

86.0

35.0

84.0

84.0

89.0

96.0

February 1, 2024
Men's Apparel

Content Category

Men's Apparel

Generic Audience Lens™

Online Men’s Apparel Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Men’s Apparel Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

GODMERCH

UNDER ARMOUR

THE GYM PEOPLE

NIKE

JERZEES

CRZ YOGA

WILD BOBBY

FRUIT OF THE LOOM

GILDAN

SURENOW

OveRALL Score

95.0

93.7

84.0

78.0

71.5

71.0

68.0

68.0

61.0

61.0

Primary Image Score

80.0

90.0

70.0

78.0

62.5

67.0

56.3

59.3

66.4

64.0

Secondary Images Score

96.0

90.0

87.0

33.0

62.5

48.0

68.7

76.0

48.6

36.0

February 1, 2024
Personal Care

Content Category

Personal Care

Generic Audience Lens™

Online Personal Care Buyers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Personal Care Buyers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

COLOR WOW

EOS

TRUSKIN NATURALS

ELTAMD

DR TEAL'S

CETAPHIL

DEGREE

LANEIGE

LA ROCHE-POSAY

GARNIER

OveRALL Score

98.0

95.0

93.0

92.0

90.0

87.0

85.0

80.0

79.3

77.0

Primary Image Score

96.9

88.8

73.5

92.0

90.3

78.6

69.4

70.4

76.6

82.7

Secondary Images Score

77.0

88.8

98.0

61.0

90.3

86.0

92.0

88.0

71.5

63.0

February 1, 2024
OTC Ibuprofen

Content Category

Over-the-Counter (OTC)

Generic Audience Lens™

Online OTC Buyers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online OTC Buyers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

MOTRIN

AMAZON BASIC CARE

MEDIQUE

ADVIL

RITE AID

TIME-CAP LABS, INC.

A+HEALTH

GOODSENSE

SALUDPPE

HEALTHA2Z

OveRALL Score

65.6

61.2

57.0

51.7

50.0

38.0

34.8

33.4

28.0

21.0

Primary Image Score

64.8

31.3

79.5

51.7

50.7

25.5

13.8

21.8

83.0

3.0

Secondary Images Score

53.8

31.3

27.5

38.6

50.7

57.0

64.2

53.4

0.0

49.0

February 1, 2024
Electronics

Content Category

Consumer Electronics

Generic Audience Lens™

Online Consumer Electronics Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Consumer Electronics Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

WEITOV

LOUTOC

ATA-D

FUJIFILM

SAMSUNG

ACOYER

POCBUDS

SEULLIYA

ZINGBIRD

CATITRU

OveRALL Score

99.0

97.5

96.0

95.0

94.0

93.0

92.0

84.0

82.0

82.0

Primary Image Score

99.0

97.0

81.0

95.0

95.0

90.0

86.0

58.0

85.0

74.0

Secondary Images Score

92.0

97.0

99.0

40.0

95.0

86.0

95.0

98.0

53.0

76.0

February 1, 2024
Beverage Energy Drinks

Content Category

Beverages

Generic Audience Lens™

Online Beverage Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Beverage Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

RYSE UP SUPPLEMENTS

GORGIE

REDMOND

ALANI NU

EHP LABS

FAST TWITCH

SOLIMO

RSP NUTRITION

ZIPFIZZ

AMP

OveRALL Score

97.0

88.0

85.0

84.7

84.0

80.0

79.0

78.0

77.4

76.0

Primary Image Score

99.0

69.0

83.0

84.7

82.0

76.0

77.0

86.0

84.2

59.0

Secondary Images Score

65.0

69.0

56.0

75.7

82.0

70.0

64.0

32.0

45.0

92.0

February 1, 2024
Household Essentials

Content Category

Household Essentials

Generic Audience Lens™

US Gen Pop

This Audience Lens™ utilizes AI technology to simulate the visual preferences of US Gen Pop.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

ETEKCITY

LICB

VITAL PROTEINS

STARDROPS

BAREBELLS

BEAUTURAL

O POSITIV

LUMIFY

AQUAPHOR

DAWN

OveRALL Score

99.0

98.0

95.0

93.0

92.0

90.0

89.0

88.0

86.0

85.0

Primary Image Score

99.0

98.0

87.9

93.0

68.7

84.8

78.8

82.8

87.9

76.8

Secondary Images Score

96.0

98.0

86.0

97.0

68.7

78.0

86.0

70.0

61.0

82.0

February 1, 2024
Chocolate & Candy

Content Category

Chocolate & Candy

Generic Audience Lens™

Online Chocolate & Candy Consumers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Chocolate & Candy Consumers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

GALERIE

FOOD CRUSH

MILKA

RAFFAELLO

CRUNCH

THE JELLY BEAN PLANET

TURIN

OLE RICO

DOOMI

ASTOR CHOCOLATE

OveRALL Score

97.0

95.5

95.0

92.0

86.0

85.0

83.5

83.0

81.0

80.0

Primary Image Score

97.0

81.9

88.9

92.0

77.8

89.9

64.2

72.7

83.8

85.9

Secondary Images Score

73.0

81.9

96.0

26.0

77.8

34.0

95.5

85.0

55.0

37.0

February 1, 2024
Snackfood

Content Category

Snackfood

Generic Audience Lens™

Online Snack Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Snack Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

SIETE

RUFFLES

TERRA

ANDY CAPP'S

SONOMA CREAMERY

GIFTWORLD

WONDERSLIM

FL

GOURMET BASICS

WICKEDLY PRIME

OveRALL Score

93.0

90.0

82.0

81.7

81.0

80.0

77.0

76.0

75.0

73.0

Primary Image Score

79.0

84.0

89.7

81.7

66.0

56.0

58.0

88.0

71.0

76.0

Secondary Images Score

96.0

84.0

49.3

52.3

66.0

93.0

85.0

23.0

72.0

50.0

February 1, 2024
Vitamins & Supplements

Content Category

Vitamins, Minerals & Supplements

Generic Audience Lens™

Online Supplement Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Supplement Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

MAMA BEAR

RITUAL

OLLY

RAINBOW LIGHT

ONE A DAY

FLINTSTONES VITAMINS

NATURE'S BOUNTY

PURE ENCAPSULATIONS

RENZO'S

PRIMAL HARVEST

OveRALL Score

94.0

91.0

88.6

75.0

73.8

66.0

63.5

62.0

61.0

59.0

Primary Image Score

90.6

92.7

89.7

75.0

66.6

72.4

74.0

58.9

28.1

30.2

Secondary Images Score

79.0

92.7

55.2

56.0

66.6

45.0

36.5

66.0

87.0

86.0

February 1, 2024
Office Supplies

Content Category

Office Supplies

Generic Audience Lens™

Online Office Supply Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Office Supply Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

AMAZON

TEXAS INSTRUMENTS

PAPER MATE

EZLIFEGO

EXPO

ZEBRA PEN

PILOT

FOUR CANDIES

BOSTITCH OFFICE

‎HALLMARK

OveRALL Score

99.0

95.5

90.5

86.0

84.3

84.0

83.3

83.0

81.0

79.0

Primary Image Score

96.9

96.5

90.3

86.0

84.7

89.8

86.7

64.3

64.3

78.6

Secondary Images Score

99.0

96.5

63.0

73.0

84.7

29.0

41.7

97.0

95.0

71.0

February 1, 2024
Baby

Content Category

Baby

Generic Audience Lens™

Parents

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Parents.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

PANDAEAR

LUVS

WYZE

HALO

BOPPY

SHYNERK

ZAK DESIGNS

DIAPER GENIE

GRACO

NUMNUM

OveRALL Score

99.0

98.0

96.0

95.0

94.0

91.0

88.0

87.0

85.0

85.0

Primary Image Score

92.7

94.8

90.6

95.0

97.9

78.1

71.9

82.8

75.6

95.8

Secondary Images Score

89.0

94.8

87.0

85.0

97.9

95.0

96.0

90.0

86.0

58.0

February 1, 2024
Garden

Content Category

Garden Supplies

Generic Audience Lens™

Online Garden Supply Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Garden Supply Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

VIPPER

TNS

BRIIGNITE

ANDAXIN

THE HYDROPONIC CITY

ZEVO

C&S

FLEXZILLA

SAFE PAW

GOVEE

OveRALL Score

99.0

98.0

96.0

95.0

94.0

93.0

92.0

91.0

89.0

88.0

Primary Image Score

96.8

97.8

92.5

95.0

95.7

93.5

90.3

87.1

89.2

83.9

Secondary Images Score

98.0

97.8

90.0

89.0

95.7

52.0

66.0

82.0

51.0

83.0

February 1, 2024
Sporting Goods

Content Category

Sporting Goods

Generic Audience Lens™

Online Sporting Goods Buyers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Sporting Goods Buyers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

FINDWAY

AQUATABS

CONTIGO

‎VMINI

FITGIRL

AEGEND

PCFING

OWALA

GATORADE

HYDRO FLASK

OveRALL Score

99.0

97.0

95.0

94.0

93.0

91.0

90.0

89.0

88.0

85.8

Primary Image Score

95.9

97.9

92.8

94.0

96.9

86.6

83.5

93.8

87.6

79.2

Secondary Images Score

96.0

97.9

90.0

93.0

96.9

73.0

87.0

31.0

64.0

76.5

February 1, 2024
Jewelery

Content Category

Jewelery

Generic Audience Lens™

Online Jewelry Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Jewelry Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

GENERIC

FIFATA

SLUYNZ

LUYI

GIFIKOI

REFFEER

BSJELL

JERTOCLE

OANM STUDIO

LUXVAL

OveRALL Score

98.0

96.0

93.5

91.0

89.0

88.0

86.0

85.0

83.0

82.5

Primary Image Score

91.8

89.8

94.4

91.0

87.8

86.7

94.9

78.6

82.7

76.6

Secondary Images Score

92.0

89.8

69.5

41.0

87.8

60.0

11.0

82.0

53.0

67.5

February 1, 2024
Automotive

Content Category

Auto Supplies

Generic Audience Lens™

Online Auto Supply Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Auto Supply Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

‎TICARVE

JOREST

AUKEPO

BOSCH AUTOMOTIVE

DEOSK

SYLVANIA

IOTTIE

MOTOPOWER

AMOOCA

SNOW JOE

OveRALL Score

99.0

98.0

97.0

96.0

94.0

93.0

91.0

90.0

89.0

88.0

Primary Image Score

98.0

99.0

94.9

96.0

82.7

95.9

73.5

68.4

86.7

80.6

Secondary Images Score

99.0

99.0

85.0

59.0

82.7

44.0

88.0

93.0

49.0

77.0

February 1, 2024
Pantry

Content Category

Pantry

Generic Audience Lens™

Online Grocery Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Grocery Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

SOLIMO

HAPPY BELLY

WELCH'S

AMAZON FRESH

ALANI NU

PRINGLES

POPPI

CELLUCOR

LAKANTO

CELTIC SEA SALT

OveRALL Score

99.0

98.0

97.0

96.0

95.0

94.0

93.0

92.0

91.0

90.0

Primary Image Score

99.0

98.0

94.9

96.0

90.9

88.9

93.9

71.7

84.8

88.9

Secondary Images Score

89.0

98.0

75.0

99.0

90.9

83.0

73.0

98.0

88.0

72.0

February 1, 2024
Furniture

Content Category

Furniture

Generic Audience Lens™

Online Furniture Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Furniture Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

HELIMIX

RUBBERMAID

REYNOLDS

AROEVE

JOYJOLT

DASH

STANLEY

COZY ESSENTIAL

SAFEREST

MELITTA

OveRALL Score

99.0

98.0

97.0

96.0

95.0

93.0

91.5

91.0

90.0

87.0

Primary Image Score

99.0

98.0

96.0

96.0

95.0

94.0

82.0

87.0

91.0

69.0

Secondary Images Score

98.0

98.0

99.0

83.0

95.0

71.0

91.5

87.0

62.0

96.0

February 1, 2024
Patio Lawn

Content Category

Patio, Lawn, and Garden

Generic Audience Lens™

Online Outdoor Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Outdoor Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

TNS

GARDENERS BASICS

C&S

SAFE PAW

LEISURE TIME

HATORTEMPT

CHAPIN INTERNATIONAL

ALPHA GRILLERS

BN-LINK

GOVEE

OveRALL Score

99.0

98.0

97.0

94.0

93.0

91.0

90.0

89.0

88.0

87.0

Primary Image Score

98.9

97.8

96.8

94.0

58.6

72.0

80.6

61.3

95.2

89.2

Secondary Images Score

59.0

97.8

76.0

74.0

58.6

97.0

94.0

98.0

46.0

50.0

February 1, 2024
Beauty

Content Category

Beauty

Generic Audience Lens™

Online Beauty Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Beauty Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

BURT'S BEES

VIVISCAL

GRACE & STELLA

TRUSKIN NATURALS

PANOXYL

MIGHTY PATCH

HULA HOME

WONDERSKIN

Q-TIPS

NATIVE

OveRALL Score

98.0

96.0

95.0

93.0

92.0

91.0

88.0

86.0

85.0

85.0

Primary Image Score

94.9

99.0

96.9

93.0

80.6

69.4

93.9

46.9

83.2

85.7

Secondary Images Score

96.0

99.0

36.0

85.0

80.6

94.0

15.0

99.0

60.5

52.0

February 1, 2024
Kitchen Appliances

Content Category

Kitchen Appliances

Generic Audience Lens™

Online Appliance Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Appliance Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

FARBERWARE

COSTWAY

SEA SALT SUPERSTORE

YUESUO

CALPALMY

SANYASI

HOTOP

VIVOHOME

ORAIMO

RONLAP

OveRALL Score

99.0

97.0

96.0

95.0

90.0

89.0

87.0

86.0

85.0

84.0

Primary Image Score

99.0

93.0

97.0

95.0

76.0

74.0

79.0

86.0

78.0

95.0

Secondary Images Score

74.0

93.0

68.0

96.0

76.0

94.0

83.0

62.0

77.0

20.0

February 1, 2024
Toys

Content Category

Toys & Games

Generic Audience Lens™

Parents

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Parents.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

HOT WHEELS

WONDER FORGE

MR. SKETCH

MATTEL GAMES

GOLDEN GROUNDHOG

BLUEY

GOOPOW

SPIN MASTER GAMES

LEAPFROG

UNO

OveRALL Score

99.0

97.0

95.0

94.3

94.0

93.0

89.0

87.0

85.0

82.0

Primary Image Score

98.0

86.9

97.0

94.3

96.0

81.8

74.7

87.9

80.8

79.8

Secondary Images Score

98.0

86.9

59.0

92.0

96.0

95.0

97.0

66.0

78.0

68.0

February 1, 2024
Women's Apparel

Content Category

Women's Apparel

Generic Audience Lens™

Online Women’s Apparel Shoppers

This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Women’s Apparel Shoppers.

Ranking

1

2

3

4

5

6

7

8

9

10

Brand

CONNOISSEURS

CHAOREN

BROOKS

VANITY FAIR

DICKIES

SAUCONY

X-CHENG

CREP PROTECT

VSUDO

FEARLESS TAPE

OveRALL Score

99.0

98.0

97.0

95.0

94.0

93.0

90.0

89.0

88.0

87.0

Primary Image Score

98.0

99.0

97.0

95.0

88.0

94.0

69.0

81.0

43.0

90.0

Secondary Images Score

91.0

99.0

90.0

57.0

88.0

76.0

93.0

78.0

99.0

53.0

February 1, 2024

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See how the world’s top brands are winning with AI-optimized visual content

Roman Vorobiev
Global Director of Design and Artwork
FAQs

Analyzing and Measuring PDP Visual Content

Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.

About Content Effectiveness Rankings

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Content Effectiveness Rankings

Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.

About Vizit Audience Lenses™️

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Generic Vizit Audience Lenses™️

Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.

About Vizit Content Scoring

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Vizit Content Scoring

Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.

About Content Benchmarks

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Content Benchmarks

Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.

About Vizit Image Insights

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Vizit Image Insights

AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.

About the data

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Content Effectiveness Rankings Data

The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.