Power Tool PDP Spotlight: DEWALT 20V Max XR Oscillating Multi-Tool

Vizit's latest Content Analysis Report thoroughly analyzes hero and carousel imagery trends in Amazon's leading power tool listings. One standout example of a top-performing product detail page (PDP) in this category is the DEWALT 20V Max XR Oscillating Multi-Tool.

By the Numbers

• Product Hero Score: 89.0
• Raw Average Carousel Score: 99.0
• Overall Score: 99.0
• Total Images: 7

Hero Image 

The DEWALT power tool hero image earned a notable Vizit score of 89.0, firmly placing it among the top 15 highest-scoring hero images within the category when using a U.S. Gen Pop Audience Lens.

This image effectively adheres to best practices for this target audience by employing a closely cropped, horizontal shot of the power tool positioned face down. It is showcased against a plain, white background with minimal visible borders.

To enhance the image score further, DEWALT could consider including the accompanying product accessories at the bottom or left side of the image—a popular trend observed in this category.

Carousel Images 

DEWALT's carousel achieved an impressive Vizit Score of 99.0, largely due to featuring a variety of lifestyle shots of models using the power tool. These shots focused on close-ups of hands holding the equipment, a popular trend among top-performing images in this category.

However, DEWALT's two lowest-scoring carousel images departed from the common trend of having the hand enter from the right side. Instead, they showed the hand entering from the left or both hands entering the frame from various angles. To improve overall performance, DEWALT could consider replacing these lower-scoring images with visuals that better align with trends, and more diverse imagery that better depicts the features and benefits of the tool. 

Final Thoughts 

Overall, DEWALT excels with both its hero and carousel images. The brand benefits from adhering to visual best practices in the power tools category, such as featuring a closely cropped horizontal shot of the product in its hero image and incorporating close-up lifestyle shots of model hands using the power tool in its carousel. 

However, DEWALT could enhance its listing score by improving its hero image. Integrating accompanying product accessories at the bottom or left side of the image would better align with category trends. Varying carousel image types could also increase the overall listing score. 

Want to see more of what’s influencing online purchasing decisions? Access our full Power Tools Deep Dive Report to see which brands and visual trends make the biggest impact on the digital shelf.