Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
Vizit’s Valentine’s Day Candy Visual Brand Performance Report covered the sweet treats making waves on Amazon. One high-scoring product detail page (PDP) in this category is the Red Valentine Chocolate Dipped Oreo Cookies from Olde Naples Chocolate. Let’s take a look at how this product excelled on the digital shelf.
The hero image used by Olde Naples Chocolate was one of the highest scoring among chocolate and candy consumers. It earned a very high score of 98.1, in part because it adhered to some best practices in the category. It features the entire product centered in the image on a plain background. The addition of extra space around the border was a trend among other high-scoring visuals in the benchmark.
Olde Naples Chocolate also scores well among shoppers by clearly showing the quantity and decorative details of the product. Many other top hero images clearly convey the number and sizing of treats, while the bulk of the lowest visuals fail to show this at all, instead featuring only the packaging of the holiday candy.
The carousel images for Olde Naples Chocolate’s Dipped Oreos all earned very high Vizit scores. At the top is a carousel image that scores a whopping 99.1 among chocolate and candy consumers. Driving this high Vizit score is a clear shot of the product in open packaging, centered in the visual on a plain white background. The image is far enough away to see how all seven of the items look together in the package while still being close enough to see the decorations.
The brand includes several image best practices in its other visuals. The use of white backgrounds and centered images with close cropping gave it a leg up on the competition.
Consumers also engage with images that show practical details about the product. For example, a shot of the styled gift box with the dimensions superimposed next to it earned a score of 96.3. Zoomed-in photos showing close ups of the treat decorations and the cross-section of a cookie fared well. While these were relatively lower scoring compared to the rest of the carousel, they still earned very high Vizit scores of 86.9 and 80.7, respectively.
Overall, Olde Naples Chocolate’s PDP for Dipped Oreos is the top performing listing for Valentine’s Day chocolates among candy and chocolate consumers. Their appetizing images perfectly combined stylized shots of the product with useful close ups that show consumers the details they want to see.
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