An AI-driven analysis of the effect of color and visual content on motivating consumers to view, consider, and convert on the digital shelf.

The strategic use of color is a powerful tool in ecommerce—and one that influences up to 90% of first impressions that can make or break a purchasing decision. 

By blending artificial intelligence with color intelligence, brands can now measure and maximize the impact of design choices such as color on consumer behavior. Vizit’s latest ebook, created in partnership with Pantone, explores how the 2024 Color of the Year—PANTONE 13-1023 Peach Fuzz—helps brands create standout content.

Download the ebook to discover:

• Actionable insights on how color intelligence and AI-driven strategies can transform your ecommerce performance
• Real-life examples of products using PANTONE 13-1023 Peach Fuzz to outperform the competition
• How to integrate color intelligence into your visual content creation workflows