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Wooing Mom and Dad: Creating Engaging PDPs for Baby Products
What to expect
Global online sales for baby products are expected to grow to $12billion by 2025. And while the online channel represents a significant revenue opportunity for baby product manufacturers, it also provides its own unique challenges. With 70% of US consumers saying that they are more likely to buy from a product detail page that is relevant to them, it has never been more important to create an engaging product detail page experience that speaks to both the functional and emotional benefits of a formula, diaper, car seat, or stroller.
Join Wooing Mom and Dad: Creating Engaging PDPs for Baby Products and learn how to mix data, imagery, and customer advocacy videos to create product detail pages that engage and convert parents.
During the webinar you will learn…
- Key baby product image trends that will capture the attention of moms and dads
- How to obtain and leverage customer advocacy videos for product detail pages and marketing campaigns
- How to collect, analyze and leverage data to optimize product detail page performance at scale
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