Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
In the fast-paced landscape of marketing and ecommerce, agile means more than just being quick and cost effective. It represents a transformative approach that requires real-time insights and adaptability. Enter Vizit, a pioneering platform that redefines agile practices by infusing AI-powered consumer insights into every step of the visual content creation process.
Let's delve into how Vizit empowers brands, agencies, and marketers to integrate and embrace agile processes like never before.
At the heart of Vizit lies its Visual Content Performance platform, an AI-driven powerhouse that predicts consumer sentiment in a matter of seconds. The Vizit score quantifies the likelihood of an audience being visually engaged by an image. This functionality transcends traditional image selection, facilitating real-time, data-driven decision-making that resonates with agile methodologies.
Outdated research methods hinder agile processes. Traditional focus groups and surveys are sluggish and out of sync with the fast-paced marketing landscape. Vizit’s approach replaces expensive legacy research methods, empowering brands to measure image effectiveness across segments and channels as they create, plan, and pivot. With Vizit, insights are more accessible, empowering organizations to make informed decisions swiftly.
Agility shouldn't come at a high price. Vizit's subscription model drastically reduces costs compared to traditional consumer data collection methods. Brands can now test multiple concepts across diverse audiences in real time, sidestepping the weeks-long wait for insights—and the high prices associated with focus groups or post-launch changes. Vizit propels brands towards cost-effective agility, enabling rapid iteration and data-backed decision-making.
Vizit isn't just about images; it's about understanding audiences on a deeper level. Vizit’s ability to simulate a unique target audience through its Audience Lenses, and predict how that audience will react to an image, offers marketers an entirely new and unique model for selecting images.
Brands gain the unique ability to view their product images through their customers’ eyes. This shift in perspective drives better product designs, packaging, and creative assets—at a faster pace and with fewer redesigns than ever before. Vizit's agile-friendly platform becomes a lens for grasping audience preferences, transcending conventional market understanding.
In the martech landscape, agility is essential, and Vizit is at the forefront of this transformation. Through real-time AI insights, innovative image selection, and collaborative agility, Vizit paves the way for brands, agencies, and marketers to respond promptly to dynamic market demands while ensuring audience relevance.