Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
When it comes to shopping for baby products, mothers are highly engaged in researching and purchasing items both online and in store. With mothers being the primary decision-makers when it comes to household shopping, retailers and brands should aim to provide helpful information and engaging visuals to gain their interest and increase sales.
One study found that mothers with children under the age of 18 spend an average of $13,000 per year on products related to raising their children, and mothers also spend. With so much money on the line, it’s critical for brands to make sure they’re engaging parents with their product imagery.
In honor of Mother’s Day, Vizit analyzed several baby product categories to find the image trends that lead to increased traffic and conversion on Amazon. Here are some of the best practices that stuck out:
Vizit’s analysis of best-selling baby product listings on Amazon highlights the importance of showcasing a product’s benefits and features in a way that resonates with mothers. From emphasizing safety features to showing happy and healthy babies, creating compelling imagery can make all the difference in reaching this valuable market.
You can see the top brands and images on Vizit’s Brand Attention Index, which offers a look at dozens of different product categories across retailers.
See a demo to discover how effective your content is with consumers compared to your top competitors.