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Visual Analytics Deep Dive
Sep 2023
Coffee Makers
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Category Leaders
Hamilton Beach
Listing Score:
99.0
Hero Score:
99.0
Carousel Score:
92.0
Number of assets:
9
View listing
Mixpresso
Listing Score:
98.0
Hero Score:
95.0
Carousel Score:
98.0
Number of assets:
9
View listing
Hamilton Beach
Listing Score:
97.0
Hero Score:
90.0
Carousel Score:
90.0
Number of assets:
8
View listing
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Black and silver finishes
The highest scoring images in the benchmark were dominated by black and silver products. Conversely, many of the lower scoring hero images were colorful coffee makers or included colorful mugs being used in the machine.
Pairing coffee and pastries
A small portion of the hero images included accessories or other elements in the visual. Of those that did, the most engaging featured croissants and some form of coffee in the background.
Empty carafes
Brands were split on whether or not to show freshly brewed coffee in mugs or carafes, but the products that kept the coffee pots empty tended to earn higher Vizit scores. Including steaming coffee cups being filled performed similarly poorly.
Top Carousel Image Trends
Coffee in travel mugs
Carousel imagery featuring brewed coffee in travel mugs performed well. Some of these visuals included models, usually with part of their face cropped, carrying their coffee while on the go.
Fingers pressing buttons
Visuals of people using the coffee makers were largely limited to hands pressing buttons on the machines. Among the highest scoring images, hands were most likely to be extending into the image from the bottom half of the frame, and many were cropped at the wrist.
Feature-focused copy on white backgrounds
High-scoring images in the category benchmark include many visuals with copy touting the features of the product on a white background. Placement of the text varied, but the black and white color scheme was relatively consistent across appealing images.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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