Explore the winning visual content and brands across categories.
Content Effectiveness Rankings reveal the most appealing digital content across categories and the brands and listings that are most effective at driving traffic and conversion with imagery.
Content Effectiveness Rankings
Rankings are powered by Vizit Audience Lenses™.
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Snack Chips
Content Category
Snackfood
Thousands of visual content assets in the "Snackfood" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Snack Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Snack Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
RITZ
MISS VICKIE'S
EVERY BODY EAT
ZAPP'S
POPCHIPS
MUNCHKIN
FLOCK
BETTER MADE
FRITO LAY
GLUTEN FREE PALACE
OveRALL Score
98.5
95.0
91.0
86.0
85.3
83.0
78.0
75.5
73.1
72.0
Primary Image Score
93.0
77.0
45.0
86.0
77.0
71.0
68.0
68.5
49.1
17.0
Secondary Images Score
87.5
77.0
97.0
98.0
77.0
71.0
86.0
73.5
70.4
91.0
August 1, 2024
Office Supplies
Content Category
Office Supplies
Thousands of visual content assets in the "Office Supplies" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Office Supply Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Office Supply Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
BUNNY BADGES
ZEBRA
FOUR CANDIES
PILOT
IBAYAM
BOSTITCH
YSAGI
EZLIFEGO
TAJA
SHARPIE
OveRALL Score
92.0
89.0
86.0
83.5
83.0
80.0
79.0
77.0
73.0
72.7
Primary Image Score
84.0
85.0
48.0
83.5
71.0
51.0
87.0
83.0
64.0
62.4
Secondary Images Score
94.0
85.0
97.0
35.0
71.0
89.0
18.0
67.0
86.0
80.6
August 1, 2024
Petcare
Content Category
Petcare
Thousands of visual content assets in the "Petcare" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Pet Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Pet Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
GOOD 'N' FUN
OLD MOTHER HUBBARD
INABA
SWIHAUK
SERESTO
WORLD'S BEST CAT LITTER
FRISKIES
CHUCKIT!
HARTZ
PURINA ONE
OveRALL Score
98.0
92.0
90.0
88.0
87.0
86.0
85.3
85.0
84.0
82.0
Primary Image Score
95.0
88.0
64.0
88.0
93.0
67.0
88.3
94.0
86.0
79.0
Secondary Images Score
95.0
88.0
99.0
96.0
93.0
97.0
76.3
15.0
79.0
74.0
August 1, 2024
OTC Ibuprofen
Content Category
Over-the-Counter (OTC)
Thousands of visual content assets in the "OTC" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online OTC Buyers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online OTC Buyers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
AMAZON BASIC CARE
CHILDREN'S ADVIL
MOTRIN
ADVIL
GOODSENSE
A+HEALTH
TIME-CAP LABS, INC.
HEALTHA2Z
LIFE EXTENSION
GENERIC
OveRALL Score
67.6
67.0
57.7
54.0
44.8
39.2
35.6
34.0
28.0
20.0
Primary Image Score
34.7
31.0
66.1
54.0
20.0
15.7
17.3
8.5
19.0
77.5
Secondary Images Score
85.5
31.0
45.8
41.5
20.0
65.0
56.1
48.5
28.0
12.0
August 1, 2024
Vitamins & Supplements
Content Category
Vitamins, Minerals & Supplements
Thousands of visual content assets in the "Vitamins" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Supplement Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Supplement Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
MAMA BEAR
RITUAL
ENVITAMIN
OLLY
FLINTSTONES VITAMINS
LIL CRITTERS
PURE ENCAPSULATIONS
BARIATRIC CHOICE
FIRST DAY
ANCIENT NUTRITION
OveRALL Score
97.0
93.0
90.0
86.7
83.0
80.0
78.0
73.0
69.0
67.0
Primary Image Score
90.0
92.0
73.0
86.7
62.0
77.5
59.0
58.0
34.0
39.0
Secondary Images Score
91.0
92.0
98.0
76.1
62.0
79.5
57.0
74.0
63.0
78.0
August 1, 2024
Pantry
Content Category
Pantry
Thousands of visual content assets in the "Pantry" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Grocery Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Grocery Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
NERDS
EXTRA
HINT
FOLGERS
LAKANTO
HAPPY BELLY
ALANI NU
LAVAZZA
PURE LIFE
PUR
OveRALL Score
99.0
98.0
97.0
96.0
95.0
94.0
93.0
92.0
90.0
89.0
Primary Image Score
95.0
80.0
76.0
96.0
87.0
93.0
91.0
66.0
97.0
67.0
Secondary Images Score
91.0
80.0
96.0
81.0
87.0
85.0
71.0
87.0
39.0
74.0
August 1, 2024
Furniture
Content Category
Furniture
Thousands of visual content assets in the "Furniture" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Furniture Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Furniture Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
BONIDE
CUTTER
THERMACELL
THERMACELL
SAFEREST
COZY ESSENTIAL
STANLEY
YARRAMATE
FLEXZILLA
UTOPIA HOME
OveRALL Score
97.0
96.0
94.7
94.7
93.0
92.0
91.5
90.0
88.0
87.0
Primary Image Score
94.0
98.0
77.3
94.7
95.0
87.0
80.5
80.0
91.0
79.0
Secondary Images Score
96.0
98.0
96.0
96.0
95.0
92.0
91.5
89.0
70.0
90.0
August 1, 2024
Men's Apparel
Content Category
Men's Apparel
Thousands of visual content assets in the "Men's Apparel" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Men’s Apparel Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Men’s Apparel Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
WILD BOBBY
CRFANSHIRT
AELFRIC EDEN
BOLADECI
COOFANDY
THE GYM PEOPLE
PJ PAUL JONES
NAUTICA
FRUIT OF THE LOOM
GIVESMILES
OveRALL Score
99.0
97.0
96.0
94.0
92.5
89.0
81.0
79.0
78.5
77.0
Primary Image Score
95.0
69.0
78.0
94.0
60.5
64.0
31.0
56.0
94.0
41.0
Secondary Images Score
87.0
69.0
82.0
97.0
60.5
90.0
80.0
72.0
59.0
68.0
August 1, 2024
Bedding
Content Category
Bedding
Thousands of visual content assets in the "Bedding" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
US Gen Pop
This Audience Lens™ utilizes AI technology to simulate the visual preferences of US Gen Pop.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
HIG
SWEET HOME COLLECTION
DECROOM
GENIOSPIN
YIRDDEO
BARE HOME
AMAZON BASICS
MOSLUNA
YOGENEG
AVELOM
OveRALL Score
99.0
98.0
95.0
94.0
92.0
87.0
85.5
84.0
82.0
81.0
Primary Image Score
97.0
92.0
85.0
94.0
63.0
45.0
25.5
90.0
88.0
72.0
Secondary Images Score
97.0
92.0
90.0
78.0
63.0
87.5
78.5
87.0
82.0
83.0
August 1, 2024
Beauty
Content Category
Beauty
Thousands of visual content assets in the "Beauty" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Beauty Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Beauty Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
SACHEU
BIODANCE
BEETLES GEL POLISH
LAURA GELLER NEW YORK
BOLDIFY
FROWNIES
HULA HOME
MIGHTY PATCH
REVLON
ESSENCE COSMETICS
OveRALL Score
99.0
98.0
96.0
95.0
94.0
93.0
92.0
91.0
90.0
89.0
Primary Image Score
99.0
98.0
86.0
95.0
94.0
52.0
93.0
67.0
91.0
64.0
Secondary Images Score
95.0
98.0
92.0
64.0
94.0
99.0
34.0
97.0
59.0
86.0
August 1, 2024
Chocolate & Candy
Content Category
Chocolate & Candy
Thousands of visual content assets in the "Chocolate & Candy" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Chocolate & Candy Consumers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Chocolate & Candy Consumers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
YUMFINITY
ZAZERS
PURPALIA
BÉQUET
BONNIE AND POP
SKINNYDIPPED
FOOD CRUSH
RAFFAELLO
SWEETSIDE CANDY CO.
FERRERO ROCHER
OveRALL Score
98.0
97.0
94.0
93.0
92.0
91.0
90.5
90.0
78.6
76.0
Primary Image Score
99.0
97.0
87.0
93.0
59.0
94.0
70.5
95.0
74.6
51.0
Secondary Images Score
64.0
97.0
84.0
97.0
59.0
57.0
91.0
77.0
66.6
88.5
August 1, 2024
Kitchen Appliances
Content Category
Kitchen Appliances
Thousands of visual content assets in the "Kitchen Appliances" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Appliance Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Appliance Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
TEHANLD
COSTWAY
LIUSOREG
CALPALMY
HAUSLANE
MIDEA
VIVOHOME
DUMOS
ARCTIC KING
HOUSCLY
OveRALL Score
99.0
95.0
94.0
93.0
89.0
89.0
88.0
85.0
84.0
80.0
Primary Image Score
97.0
95.0
88.0
93.0
83.0
94.0
77.0
57.0
82.0
73.0
Secondary Images Score
99.0
95.0
77.0
95.0
83.0
40.0
86.0
92.0
78.0
62.0
August 1, 2024
Jewelery
Content Category
Jewelery
Thousands of visual content assets in the "Jewelery" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Jewelry Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Jewelry Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
HEFANNY
PLERGI
JERTOCLE
FROZIO
LANTAI
REFFEER
VOAINO
ASCONA
OF EARTH AND OCEAN
BADU
OveRALL Score
99.0
96.9
95.8
94.8
93.8
92.7
91.7
90.6
89.6
88.5
Primary Image Score
96.9
92.7
88.5
94.8
68.8
94.8
60.4
83.3
86.5
82.3
Secondary Images Score
75.0
92.7
88.5
79.2
68.8
45.8
99.0
92.7
81.2
89.6
August 1, 2024
Personal Care
Content Category
Personal Care
Thousands of visual content assets in the "Personal Care" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Personal Care Buyers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Personal Care Buyers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
FROWNIES
COLOR WOW
EOS
DEGREE MEN
MRS. MEYER'S CLEAN DAY
ESSENCE COSMETICS
SUN BUM
SAMNYTE
SKINSMART ANTIMICROBIAL
SACHEU
OveRALL Score
99.0
98.0
96.0
90.0
89.0
88.0
87.0
85.0
84.0
83.0
Primary Image Score
98.0
97.0
89.0
90.0
93.0
42.0
79.0
63.0
95.0
65.0
Secondary Images Score
87.0
97.0
90.0
49.0
93.0
96.0
55.0
72.0
56.0
65.0
August 1, 2024
Sporting Goods
Content Category
Sporting Goods
Thousands of visual content assets in the "Sporting Goods" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Sporting Goods Buyers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Sporting Goods Buyers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
SEAGO
BENTGO
BENTGO
RANTIZON
AEGEND
AEGEND
CAMPTEK
KALIYADI
HEETA
PENN
OveRALL Score
98.0
97.0
97.0
90.0
90.0
90.0
90.0
89.0
87.0
87.0
Primary Image Score
94.0
91.5
91.5
90.0
88.5
88.5
86.0
90.0
67.0
85.0
Secondary Images Score
98.0
91.5
96.0
80.0
88.5
80.0
82.0
64.0
95.0
62.5
August 1, 2024
Household Essentials
Content Category
Household Essentials
Thousands of visual content assets in the "Household Essentials" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
US Gen Pop
This Audience Lens™ utilizes AI technology to simulate the visual preferences of US Gen Pop.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
BLINK
LICB
GAIN
DIXIE
BAND-AID
O-CEDAR
IHEALTH
TIDE
CLEAN SKIN CLUB
STARDROPS
OveRALL Score
98.0
97.0
95.0
94.0
91.0
90.0
88.0
86.0
85.0
84.0
Primary Image Score
94.0
99.0
92.0
94.0
93.0
89.0
90.0
29.0
96.0
58.0
Secondary Images Score
94.0
99.0
91.0
99.0
93.0
65.0
75.0
96.0
21.0
83.0
August 1, 2024
Toys
Content Category
Toys & Games
Thousands of visual content assets in the "Toys and Games" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Parents
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Parents.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
HOT WHEELS
GOOPOW
MATTEL GAMES
BENRESIVE
DISNEY STORE
LEGO
STAR WARS
CUPKIN
HASBRO GAMING
SHASHIBO
OveRALL Score
99.0
97.0
96.5
92.0
91.0
90.3
88.0
85.0
85.0
84.0
Primary Image Score
98.0
83.0
92.5
92.0
73.0
87.7
91.0
86.0
78.5
96.0
Secondary Images Score
99.0
83.0
88.0
92.0
73.0
88.7
93.0
74.0
72.5
48.0
August 1, 2024
Automotive
Content Category
Auto Supplies
Thousands of visual content assets in the "Auto Supplies" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Auto Supply Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Auto Supply Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
AOKDOM
ECONOUR
MAGNELEX
GOOACC
TICARVE
WALEX
KINDER FLUFF
MOTOR TREND
CLOROX
IOTTIE
OveRALL Score
98.0
96.0
93.9
92.9
92.5
91.9
90.9
88.9
84.8
83.8
Primary Image Score
98.0
86.5
92.9
92.9
84.4
79.8
87.9
70.7
99.0
62.6
Secondary Images Score
64.6
86.5
75.8
77.8
84.4
89.9
54.5
82.8
63.6
94.9
August 1, 2024
Women's Apparel
Content Category
Women's Apparel
Thousands of visual content assets in the "Women's Apparel" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Women’s Apparel Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Women’s Apparel Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
ATHMILE
APPLE
TRAVEL INSPIRA
DICKIES
PLAYTEX
CHICGAL
BALI
NEW BALANCE
SIMPLE MODERN
VEKEN
OveRALL Score
99.0
97.5
96.0
94.9
93.9
92.9
91.9
90.9
89.9
88.9
Primary Image Score
99.0
96.5
92.9
94.9
98.0
89.9
86.9
91.9
87.9
81.8
Secondary Images Score
83.8
96.5
93.9
96.0
98.0
89.9
90.9
87.9
61.6
70.7
August 1, 2024
Beverage Energy Drinks
Content Category
Beverages
Thousands of visual content assets in the "Beverages" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Beverage Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Beverage Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
RYSE UP SUPPLEMENTS
ALANI NU
RSP NUTRITION
YERBAÉ
AMP
FAST TWITCH
ASPIRE
FALLOUT
ZEVIA
G FUEL
OveRALL Score
98.0
95.0
94.0
93.0
88.0
84.5
83.0
82.0
81.0
80.0
Primary Image Score
96.0
96.0
93.0
93.0
67.0
65.0
41.0
84.0
81.0
38.0
Secondary Images Score
93.0
96.0
81.0
94.0
67.0
75.0
92.0
75.0
64.0
98.0
August 1, 2024
Baby
Content Category
Baby
Thousands of visual content assets in the "Baby" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Parents
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Parents.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
ACCMOR
GAIATOP
OXO
LUVS
KASA SMART
BURT'S BEES BABY
DIAPER GENIE
BOPPY
HELLOBABY
WOWFLASH
OveRALL Score
98.0
98.0
96.0
95.0
94.0
93.0
91.0
90.0
89.0
88.0
Primary Image Score
97.0
93.5
94.0
95.0
96.0
90.0
63.0
98.0
58.0
92.0
Secondary Images Score
96.0
93.5
92.0
90.0
96.0
83.0
94.0
52.0
95.0
66.0
August 1, 2024
Electronics
Content Category
Consumer Electronics
Thousands of visual content assets in the "Consumer Electronics" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Consumer Electronics Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Consumer Electronics Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
LOUTOC
ATA-D
ANGROX
DOHONEST
SEULLIYA
TOZO
ROKU
ROKU
MNN
PIPISHELL
OveRALL Score
99.0
96.0
95.0
93.0
92.0
89.0
88.0
88.0
84.0
82.0
Primary Image Score
99.0
89.0
96.0
93.0
66.0
82.0
86.0
86.0
48.0
71.0
Secondary Images Score
95.0
89.0
62.0
97.0
66.0
69.0
75.8
75.8
96.0
73.0
August 1, 2024
Patio Lawn
Content Category
Patio, Lawn, and Garden
Thousands of visual content assets in the "Patio, Lawn, and Garden" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Outdoor Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Outdoor Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
COMBAT
CHAPIN INTERNATIONAL
BIONIC STEEL
WAGNER'S
SC JOHNSON
BLACKSTONE
SPECTRACIDE
ROUNDUP
BONIDE
MIRACLE-GRO
OveRALL Score
97.0
94.0
93.0
89.0
87.0
86.0
85.0
84.0
84.0
83.0
Primary Image Score
92.5
75.0
96.0
89.0
72.0
95.0
78.0
68.0
70.0
84.0
Secondary Images Score
81.5
75.0
48.0
35.0
72.0
12.0
70.0
78.0
87.5
41.0
August 1, 2024
Garden
Content Category
Garden Supplies
Thousands of visual content assets in the "Garden Supplies" category on Amazon were analyzed to provide category rankings.
Generic Audience Lens™
Online Garden Supply Shoppers
This Audience Lens™ utilizes AI technology to simulate the visual preferences of Online Garden Supply Shoppers.
Ranking
1
2
3
4
5
6
7
8
9
10
Brand
VIPPER
WAGNER'S
ANDAXIN
FLEXZILLA
O2COOL
SUMMIT
FISKARS
INTEX
VEYOFLY
2WAYZ
OveRALL Score
99.0
98.0
97.0
96.0
94.0
92.0
91.0
90.0
87.0
84.0
Primary Image Score
98.0
99.0
97.0
96.0
93.0
82.0
85.0
92.0
86.0
90.0
Secondary Images Score
99.0
99.0
85.0
86.0
93.0
97.0
59.0
94.0
40.0
67.0
August 1, 2024
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Content Analysis Reports
Explore Visual Content Trends & Audience Preferences
Dive into Content Effectiveness Rankings reports to gain deeper insight into the exact image and design trends that motivate shoppers across key categories.
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See how the world’s top brands are winning with AI-optimized visual content
Roman Vorobiev
Global Director of Design and Artwork
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