Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
Digital advertising is undergoing a significant transformation thanks to innovations like predictive analytics and generative AI. These advancements are reshaping the process of ad creation, offering advertisers new tools and insights that inform their design strategies.
To comprehend the impact of AI on ad creation, it's crucial to first grasp the current industry landscape. Global ad spending is on the rise, projected to cross the $1 trillion mark next year, according to a forecast by WARC.
What's really interesting is how the top five media giants—Alibaba, Alphabet, Amazon, Bytedance, and Meta—dominate the current industry landscape. Together, they account for over half (50.7%) of this year’s global ad spend. Elevating the quality of digital ad visuals tailored for users of each of these platforms is pivotal for optimizing conversions and enhancing brand engagement.
Traditional audience research methods have their drawbacks. They are often time consuming, providing feedback only after product launches. Limited sample sizes and inherent biases can result in incomplete audience insights. Additionally, the skills and costs required for traditional research can be prohibitive, making them less efficient in today's fast-paced digital age.
Notably, the financial burden of traditional methods can be substantial, especially in the case of A/B testing, where resources are invested without prior insight. AI-powered predictive analytics addresses these issues by offering a more cost-effective solution while delivering valuable insights into audience behavior and preferences.
Visual analytics powered by AI are a game-changer for advertisers. Predictive analytics enables us to test any content idea rapidly, iterating on various elements such as colors, backgrounds, shading, and angles. Image analytic maps assist in identifying the most optimized trends and patterns, ensuring that your campaigns have a competitive edge. Continuous analytics help finetune content for maximum ROI.
Generative AI, on the other hand, introduces a new dimension to ad creation: I can produce fresh, realistic images or enhance existing ones. Platforms like Midjourney and DALL-E exemplify the potential of this technology. For Vizit users, this translates into the ability to swiftly mock up new ads and experiment with variables minutes after insights are gleaned from the platform.
To stay ahead of industry trends and competitors, it's essential to integrate AI into your ad design process. In the next five years, this integration will play a pivotal role in shaping the advertising landscape.
Schedule a 30-minute personalized walkthrough of Vizit to learn how your images compare to competitors and discover how to incorporate Vizit's image measurement, testing, optimization, and monitoring capabilities into your content practices.