The challenge
Comfort Zone, a Central Garden & Pet brand, relies heavily on ecommerce sales, with listings on Amazon, Chewy, and Petco.
With an ever-growing list of pet suppliers entering the market, the brand needed to optimize visual assets across its product detail pages and identify the image details that would set its products apart from the pack.
The action
Comfort Zone used Vizit to determine the images and visual elements that would be most effective with the brand's target audience — in real time.
The technology unveiled visual trends and insights within product content, enabling Comfort Zone to create more effective content than its competitors on the digital shelf.
The result
Conversion rates rose 30% as visual effectiveness climbed 60% — while testing time dropped by 99%.
What used to require lengthy testing cycles now happens in real time, letting the team optimize the whole catalog continuously.