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Case Study
World's Leading Beauty Company Increases Revenue with AI-Optimized Creative
See how the leading global beauty company used AI insights to increase revenue per session
The Challenge
A wide range of products across multiple categories and regions meant that the beauty company faced stiff competition at every turn. They needed a way to be sure their imagery kept up with the fast pace of new releases, seasonal changes, retailer standards, and visual optimizations that the competitive beauty market requires.
The Solution
Vizit offers Ghirardelli an AI-powered solution to measure visual effectiveness, enabling their ecommerce and creative teams to identify and optimize underperforming product images. After integrating Vizit’s Conversion Optimizer into Salsify, Ghirardelli’s product experience management platform, the team could automatically reorder product images based on Vizit’s proprietary effectiveness score before distributing content to retailer sites, maximizing their PDPs’ conversion potential.
Vizit partnered with this global beauty company to improve the speed, scale, and efficacy of their creative process. The company is now using Vizit to reorder the sequence of their imagery on product pages to maximize conversion potential by placing the highest-scoring visual in the first position. With a solid proof of concept in hand, they also plan to run all PDP assets through Vizit before flighting online to better understand visual effectiveness and performance.
17.2% increase in add-to-cart rate
16.8% increase in revenue per session
The Result
Ghirardelli’s recent optimization efforts with Vizit’s platform and new Conversion Optimizer App within Salsify resulted in significant improvements in both Amazon conversion rates and team efficiency. The most impactful change has been their team’s ability to quickly evaluate PDP image performance and receive real-time feedback on optimization changes by simulating their customers’ visual preferences using Vizit.
The world’s largest beauty company increased ecommerce revenue by 16% by replacing a single standard product image with a Vizit-optimized image. In one test of hero imagery, swapping only the standardized packaging shot for a Vizit-recommended optimized primary visual resulted in a 17.2% increase in the product’s add-to-cart rate and a 16.8% increase in revenue per session.
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