Faced with plenty of competition on the digital shelf, Moen wanted to understand and measure the elements of ecommerce imagery that capture attention and drive effectiveness for their target audience.
The Moen team uses the Vizit platform to identify and validate optimized product images for their ecommerce pages. Leveraging a custom Vizit Audience Lens™ to reflect Moen’s target consumers and their preferences for visual content, the Moen team was able to identify image best practices and digital shelf opportunities.
Using Vizit, Moen increased conversion rates by 25% and average sales by 10%. Beyond the quantitative results, Vizit also enables Moen to find areas of opportunity within the competitive landscape, with the subsequent insights directly impacting content briefs and future visual content creation. More recently, the team tested reordering images within the product carousel based on Vizit Scores, which also resulted in a positive lift.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
