The company wanted to better engage with customers and contacts via their website, and social media and email campaigns, but they were struggling with choosing the right imagery for each channel. Woodside Homes had plenty of high-quality visuals to choose from and needed a way to determine which was best for the specific medium and the audience.
In using Vizit to analyze and measure imagery options and visual trends, Woodside Homes was able to hone in on the unique consumer preferences their target audience had on their website, in social channels, and in email correspondence. Opting for Vizit-recommended content subsequently had an immediate impact on performance, even when written content and page structure remained the same.
With new imagery in place on the Woodside Homes website, the company saw traffic increase more than 28% and pages per session grow more than 9.6%. They also saw drops in bounce rate and time to convert. High engagement was also found on social channels—where followers, likes, and comments and shares all grew—and in email campaigns, which saw better open rates and less unsubscribe requests.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
