Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
Bargain hunters have circled July 11-12 on their calendars, readying for Amazon Prime Day. Experts predict Prime Day will bring in over $8 billion during its two days, and it’s a key indicator for the incoming holiday shopping season. Last year’s summer event saw Prime members purchase more than 300 million items and spend almost $12 billion.
No matter where you’re buying or selling, here are some of the categories and trends to watch during the big sale.
Last year, the biggest discounts were found in the toys, apparel, and electronics categories. But even small discounts could be enough to get shoppers interested: Some of the most historically popular categories include tech, kitchen appliances, and personal care items.
Electronics consistently reign as one of the most sought-after categories during Amazon Prime Day. Furthermore, Prime Day witnesses a surge in sales of smart home devices and smart speakers, with products like Amazon Echo devices, Ring doorbells, and Philips Hue smart lighting systems seeing significant discounts during this event.
Another standout category is home and kitchen appliances. As consumers increasingly prioritize convenience and efficiency in their daily lives, Prime Day offers a platform to acquire appliances at reduced costs—or at the very least, a chance to compare sales across retailers and score the best deal. Other notable categories include fashion and beauty products, as well as back-to-school gear.
Vizit’s Brand Attention Index compiled the top brands and images from across Amazon categories. Here are some of the biggest takeaways we’ve seen in the past few weeks as brands gear up for Prime Day.
These are just a few of the insights surfaced by the Brand Attention Index recently. Vizit’s BAI provides a preview of what brands may score big with Prime Day, but it only scratches the surface of the categories and trends that will attract and convert consumers during the hottest sales of the year.
Get the latest insights and category updates by subscribing to the Brand Attention Index.
Schedule a 30-minute personalized walkthrough of Vizit to learn how your images compare to competitors and discover how to incorporate Vizit's image measurement, testing, optimization, and monitoring capabilities into your content practices.