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Category Deep Dive Report
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June
2023
Category Deep Dive Report
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Q2
2023
Headphones
See the headphone brands, images, and design trends that capture attention and convert on the digital shelf.
See the headphone brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched headphones products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched headphones product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Earbuds in wireless charging cases
Hero images depicting earbud style headphones in their wireless charging case scored extremely well.
Wired headphones with visible audio jacks
Hero images for wired headphones earned high scores when they included a portion of the wire in the visual—specifically the audio jack, perhaps to show the audience what the electronics would work with.
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Black headphones
While the electronics typically come in a variety of colors, black products dominated the highest scoring listings. Even hero images that were otherwise strikingly similar had massively different scores once color was added to the equation.
Top carousel image trends
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Compatibility with other electronics
Many brands used carousel imagery to show how seamlessly the headphones could be paired with other electronics. These visuals emphasized compatibility and ease of use.
Visuals underscoring sound quality
Carousel images that used iconography or text to describe superior sound quality scored highly among the audience. Computer-generated images showing the interior of the headphone were particularly impactful.
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Models wearing headphones in public spaces
Scenes picturing models sporting the headphones while working in populated spaces, such as coffee shops or open offices, earned high Vizit scores.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
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About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
