Category Deep Dive Report

July

2023

Category Deep Dive Report

2023

LED TVs

See the LED TV brands, images, and design trends that capture attention and convert on the digital shelf.

See the LED TV brands with the most effective visual content on Amazon.

Vizit analyzed imagery from the top-searched LED TV products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.

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The LED TV image and design trends that increase traffic and conversion potential

An AI analysis of hundreds of top-searched LED TV product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.

Televisions with remote controls

While most hero images featured the LED TV screens, a few included a full-length remote control immediately to the left or right of the television set.

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Sports imagery

Hero images showing televisions displaying pictures of sports, specifically action shots of NFL football, earned high Vizit scores. However, this only worked well when the screen image was a closeup of the football player on the field.

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Selling picture quality with geographic wonders

Colorful screens dominated the hero images, and many of the highest performing visuals used natural landscapes to show off a television’s picture quality. Abstract artwork was also popular but did not consistently earn high scores.

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Top carousel image trends

Inputs, outputs, and electrical ports

Carousel imagery that showed full-width views of the back of the television performed surprisingly well. Close-up visuals providing a comprehensive look at the included ports were also popular with the U.S. Gen Pop audience.

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Offbeat lifestyle imagery

There was limited lifestyle imagery among the LED TV carousels, and the visuals that did earn top scores contained some more unique scenarios. Images depicting televisions in bathrooms or models taking yoga classes from the comfort of their homes were only some of the distinctive options.

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Streaming homepages

With smart televisions ubiquitous, it’s no surprise that most shoppers want to see their streaming options shown via carousel imagery. Many brands, including Vizio and Hisense, garnered high scores by sharing tv screens with popular streaming apps present.

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High-Scoring Product Hero Imagery

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Top 10 High-Scoring Carousel Imagery

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Listing Leaderboard:

Ranking category listings by overall image effectiveness

About Vizit’s Brand Attention Index

Learn more about Vizit methodology and terminology

About the images analyzed in the Brand Attention Index

Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.

Audience Lenses

Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.

For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.

The Vizit Score

The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.

The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.

Attention Maps

Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.

Vizit Focal Points

Vizit Focal points display the probability that a consumer views specific regions of an image.

Vizit Gaze View

Vizit Gaze View predicts the sequence in which a person will view the contents of an image.

Vizit Engagement Maps

Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.

Vizit Opportunity Maps

Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.

Vizit Visual Brands Rankings

Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.

Visual Brand Performance Landscape

Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.