Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the flavored beer and hard seltzer brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched category products on Walmart to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched flavored beer and hard seltzer product hero and carousel images on Walmart surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Hero images showing packaging with bold, capitalized brand names were engaging to alcohol shoppers. High Noon uses this type of imagery to be one of the highest scoring brands in the category.
Images containing an individual can that displays the flavor and brand logo score highly among flavored beer and hard seltzer consumers.
Hero images of the alcohol boxes slightly angled to the right score higher than most other hero images. Cayman Jack is one brand that utilizes this type of imagery in their product listings.
Lifestyle images of people enjoying the drinks outside are some of the highest scoring carousel images. Brands like Alrnold Palmer utilize this in their carousels.
Carousel images that display multiple drinks artfully styled on ice and shot from an overhead angle are some of the highest scoring.
Although hero images of the box displayed at a slight angle with darker backgrounds are among the highest scoring, those with white backgrounds do not perform as well in image carousels.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.