Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the red wine brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched category products on Walmart to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched red wine product hero and carousel images on Walmart surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Images of a box of wine with the wine type written vertically on the right hand side are among the highest scoring hero images.
Hero images of the wine bottle centered on a white background are highly engaging for wine consumers. Chateau is one brand that utilizes this type of imagery in their product listings.
Images containing a color-blocked background score poorly among red wine consumers.
Beautiful images of vineyards are some of the highest scoring carousel images. Brands like Woodbridge use imagery like this in their carousels.
Carousel images that feature colorful graphics of promotional descriptions of the wine origins and taste are among the highest scoring. Barefoot uses this type of imagery in their carousel.
Images of the wine poured in wine glasses score highest with red wine consumers. Elmer uses this strategy in many of their high-scoring carousel images.
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.