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Category Deep Dive Report
|
March
2023
Category Deep Dive Report
|
Q1
2023
Alcohol: Red Wine
See the red wine brands, images, and design trends that capture attention and convert on the digital shelf.
See the red wine brands with the most effective visual content on Walmart.
Vizit analyzed imagery from the top-searched category products on Walmart to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential.
An AI analysis of hundreds of top-searched red wine product hero and carousel images on Walmart surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Boxes with the wine type written on the right hand side
Images of a box of wine with the wine type written vertically on the right hand side are among the highest scoring hero images.
Single bottles of wine
Hero images of the wine bottle centered on a white background are highly engaging for wine consumers. Chateau is one brand that utilizes this type of imagery in their product listings.
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Cool block backgrounds
Images containing a color-blocked background score poorly among red wine consumers.
Top carousel image trends
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Vineyard images
Beautiful images of vineyards are some of the highest scoring carousel images. Brands like Woodbridge use imagery like this in their carousels.
Colorful infographics
Carousel images that feature colorful graphics of promotional descriptions of the wine origins and taste are among the highest scoring. Barefoot uses this type of imagery in their carousel.
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Wine in glasses
Images of the wine poured in wine glasses score highest with red wine consumers. Elmer uses this strategy in many of their high-scoring carousel images.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
