Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the vodka brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched category products on Walmart to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched vodka product hero and carousel images on Walmart surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Images of products shot straight on and with a white background are among the highest scoring hero images.
Hero images with the flavor name in text on the right side of the image next to a bottle of the product score higher than most other hero images. Smirnoff is one brand that utilizes this type of imagery in their product listings.
Images featuring colorful bottles that blocked any view of the spirit inside were among the lowest scoring hero imagery.
Images of the bottle at a slight left angle score highly among vodka consumers. Brands like Seagrams use imagery like this in their carousels.
Carousel images of bold text describing the distilling of the vodka are some of the highest scoring. New Amsterdam uses this type of imagery in their carousel.
Images of mixed drinks arranged with vodka bottles and garnishes score highest with consumers. Ketel One uses this strategy in many of their high-scoring carousel images.
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.