.png)
.png)
.svg)
Category Deep Dive Report
|
March
2023
Category Deep Dive Report
|
Q1
2023
Alcohol: Vodka
See the vodka brands, images, and design trends that capture attention and convert on the digital shelf.
See the vodka brands with the most effective visual content on Walmart.
Vizit analyzed imagery from the top-searched category products on Walmart to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential.
An AI analysis of hundreds of top-searched vodka product hero and carousel images on Walmart surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
.png)
Straight-on shots against white backgrounds
Images of products shot straight on and with a white background are among the highest scoring hero images.
Clear bottles with flavors listed on the right side
Hero images with the flavor name in text on the right side of the image next to a bottle of the product score higher than most other hero images. Smirnoff is one brand that utilizes this type of imagery in their product listings.
.png)
.png)
Colored, opaque bottles
Images featuring colorful bottles that blocked any view of the spirit inside were among the lowest scoring hero imagery.
Top carousel image trends
.png)
Bottles angled to the left
Images of the bottle at a slight left angle score highly among vodka consumers. Brands like Seagrams use imagery like this in their carousels.
Bold text describing product features
Carousel images of bold text describing the distilling of the vodka are some of the highest scoring. New Amsterdam uses this type of imagery in their carousel.
.png)
.png)
Mixed drinks with garnishes
Images of mixed drinks arranged with vodka bottles and garnishes score highest with consumers. Ketel One uses this strategy in many of their high-scoring carousel images.
High-Scoring Product Hero Imagery
No items found.
Top 10 High-Scoring Carousel Imagery
No items found.
Subscribe to the Brand Attention Index
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
.png)
Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
.png)
Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
.png)
Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
(1).png)
Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
(1).png)
Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
(1).png)
Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
(1).png)
Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
