Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the baby formula brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the best selling baby formula listings on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of best selling baby formula product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.