Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the board game brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched board games product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Many of the highest scoring hero images showed the board games boxes posed on a white background. What was notable is how much of that staging and border was included in the product image.
While board games come in all shapes and sizes, games in square boxes tend to be more engaging to the general population.
Showing the game playing pieces and the game boards themselves often led to lower scoring hero images. The vast majority of the top visuals only featured the game box.
Carousel images depicting fun game nights with friends and family scored very highly among the general population. Many of these visuals including parents playing with their young children.
Close-up shots of people playing the game and using specific game pieces were among the highest scoring carousel images.
Unsurprisingly, images of the game board were prevalent. The highest scoring visuals typically featured a zoomed in, cropped look at a section of the board and accessories in action, without any models in the frame.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.