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Category Deep Dive Report
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May
2023
Category Deep Dive Report
|
Q2
2023
Board Games
See the board game brands, images, and design trends that capture attention and convert on the digital shelf.
See the board game brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched board games product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Visible white backgrounds
Many of the highest scoring hero images showed the board games boxes posed on a white background. What was notable is how much of that staging and border was included in the product image.
Square packaging
While board games come in all shapes and sizes, games in square boxes tend to be more engaging to the general population.
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Displaying complete game boards and pieces
Showing the game playing pieces and the game boards themselves often led to lower scoring hero images. The vast majority of the top visuals only featured the game box.
Top carousel image trends
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Game night imagery
Carousel images depicting fun game nights with friends and family scored very highly among the general population. Many of these visuals including parents playing with their young children.
Close ups of game play
Close-up shots of people playing the game and using specific game pieces were among the highest scoring carousel images.
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Cropped photos of the game board
Unsurprisingly, images of the game board were prevalent. The highest scoring visuals typically featured a zoomed in, cropped look at a section of the board and accessories in action, without any models in the frame.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
