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Category Deep Dive Report
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July
2023
Category Deep Dive Report
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Q3
2023
Fitness Trackers
See the fitness tracker brands, images, and design trends that capture attention and convert on the digital shelf.
See the fitness tracker brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched fitness tracker products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The fitness tracker image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched fitness tracker product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Colorful watch faces
Many of the top scoring hero images for fitness trackers showed off the watches’ large screens, screen quality, and color saturation.
Watches angled to the left
Angling the product to include both the watch face and the clasp in the hero image was a popular strategy, and one that paid off for many brands. Many of the highest scoring images pictured fitness trackers angled significantly to the left side.
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Multiple product options and views
The U.S. gen pop audience was likely to engage with hero images that showed the many options of the fitness tracker. Imagery depicting multiple watch faces, such as a home screen or an incoming call, as well as different types of wristbands, was popular.
Top carousel image trends
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Forearms coming from the left side
There were many carousel images showing the fitness trackers on models’ wrists, and the vast majority of the highest-scoring visuals had the forearms coming from the left-hand side of the frame.
Imagery conveying sleep tracking capabilities
Carousel imagery showing models in bed, whether asleep or awake, earned high Vizit scores. These images were typically paired with iconography and descriptions regarding sleep tracking capabilities.
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Dunking the tracker into clear water
Some high-scoring carousel imagery showed the fitness trackers underwater, with copy expounding on the product’s water resistance capabilities. These images were shot from the underwater perspective.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
