.png)
.png)
.svg)
Category Deep Dive Report
|
June
2023
Category Deep Dive Report
|
Q2
2023
Gaming Consoles
See the gaming console brands, images, and design trends that capture attention and convert on the digital shelf.
See the gaming console brands with the most effective visual content on Walmart.
Vizit analyzed imagery from the top-searched gaming console products on Walmart to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched gaming console product hero and carousel images on Walmart surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
.png)
Keeping it neutral
Black and white color schemes reigned supreme among hero images. In fact, those that used color, including some from Nintendo Switch or a special holiday version of the Xbox, earned low Vizit scores.
Complete bundles with consoles on the left
Gaming console hero images often featured everything included in the bundle, but the highest scoring visuals featured the console itself on the left with the full layout of accessories on the right.
.png)
.png)
Packaging close ups
Hero images featuring only the console box were scarce, but those that showed just the angled packaging earned high scores.
Top carousel image trends
.png)
Specific game imagery
Many of the listings were bundled with specific games, and in these instances carousel imagery depicting scenes from the game scored highly. This tactic was commonly used across brands.
Accessories matter
Controllers, headphones, charging stations, cords—all accessories matter to audiences shopping for gaming consoles. These accessories were prevalent across carousel imagery. Controllers were the most popular, with many visuals devoted to their aesthetics and functionality.
.png)
.png)
Attention to detail on the back of the console
While gaming consoles today are made to look sleek and dynamic, shoppers seem to care about what’s hiding in the back as well. Among the highest scoring carousel images were shots of the backside of consoles. Connective ports and fan vents drew much of the attention.
High-Scoring Product Hero Imagery
No items found.
Top 10 High-Scoring Carousel Imagery
No items found.
Subscribe to the Brand Attention Index
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
.png)
Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
.png)
Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
.png)
Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
(1).png)
Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
(1).png)
Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
(1).png)
Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
(1).png)
Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
