Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the garden tool set brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched garden tool set product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top scoring hero images included those that depicted all of the tools in the set on a white background, with individual tools angled toward the left.
Images of garden tool sets displayed in custom hardcover carrying cases served as appealing hero images.
Hero images that were too closely cropped earned lower Vizit scores than zoomed-out counterparts, particularly if the tools were shot straight on instead of angled.
Images of multigenerational families gardening together scored highly among the general population, especially if they included young children.
Gardening tool sets often included a carrying case of some kind, and visuals that depicted this case filled with supplies earned high Vizit scores.
Among the high scoring carousel images were many of the gardening tools in use. Visuals specifically showing the pruning shears cutting plant stems were appealing to the audience.
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.