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Category Deep Dive Report
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April
2023
Category Deep Dive Report
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Q2
2023
Garden Tool Sets
See the garden tool set brands, images, and design trends that capture attention and convert on the digital shelf.
See the garden tool set brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched garden tool set product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Tools angled to the left
Top scoring hero images included those that depicted all of the tools in the set on a white background, with individual tools angled toward the left.
Complete tool sets in hardcover cases
Images of garden tool sets displayed in custom hardcover carrying cases served as appealing hero images.
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Close-ups of tools with no angle
Hero images that were too closely cropped earned lower Vizit scores than zoomed-out counterparts, particularly if the tools were shot straight on instead of angled.
Top carousel image trends
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Families gardening together
Images of multigenerational families gardening together scored highly among the general population, especially if they included young children.
Showing gardening tools in a carrying case
Gardening tool sets often included a carrying case of some kind, and visuals that depicted this case filled with supplies earned high Vizit scores.
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Pruning shears in action
Among the high scoring carousel images were many of the gardening tools in use. Visuals specifically showing the pruning shears cutting plant stems were appealing to the audience.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
