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Category Deep Dive Report
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March
2023
Category Deep Dive Report
|
Q1
2023
Laundry Detergent
See the laundry detergent brands, images, and design trends that capture attention and convert on the digital shelf.
See the laundry detergent brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched laundry detergent product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
White or transparent packaging
Images of detergent containers that were mostly white or transparent averaged significantly higher Vizit scores than those featuring bold colored packaging.
Two products side by side
Hero images featuring two containers side by side earned high scores. However, visuals with more overlap between the two products—with one in the foreground and one in the background—tended to be less appealing.
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Cool color schemes
Top scoring hero images included many brands with cool color schemes, featuring lots of blues and whites. All and Amazon Basics used this palette effectively. Conversely, many of the lowest scoring hero images were dominated by reds, oranges, and yellows.
Top carousel image trends
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Lifestyle images featuring children
Carousel imagery depicting children taking part in everyday activities was appealing to the general population. All’s carousel imagery is a prime example of this trend in action.
Pods dissolving in water
Visuals showing detergent pods dissolving in clear water earned high Vizit scores. Tide and Amazon Basics both use this trend in their image carousels.
Scenes exemplifying fresh scents
Images conveying the fresh scents of the detergent with stylized tablescapes also performed well. Mrs. Meyer’s brand is the main purveyor of this trend.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
