Outdoor Games

Stacks of game pieces in the foreground

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Some of the highest scoring images across the category featuring a pile of game pieces in the foreground with the game container in the background. These scenes were often pictured on a plain white background.

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Full spread of game paraphernalia 

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Visuals that showed all of the game equipment on a plain white background were appealing to the general public. Vizit’s Gaze Sequence insights shows how the audience takes stock of the included supplies.

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The use of models

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Hero images that used models playing the games were less appealing than visuals that only depicted the game or equipment.

Games on the beach

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Carousel imagery showcasing people playing games on a beach was highly engaging for the general population. While water was often present in the background, it wasn’t necessary for a high score.

Tailgating imagery

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Showing the games being played in common tailgating locations, such as parking lots, and then being easily tucked into cars following use made for impactful carousel imagery.

Games staged outdoors on grass

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Imagery featuring the outdoor game equipment staged on grass earned high Vizit scores. Amazon Basics is one brand that executes this trend well.

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