Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the outdoor game brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched outdoor game products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched outdoor game product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Some of the highest scoring images across the category featuring a pile of game pieces in the foreground with the game container in the background. These scenes were often pictured on a plain white background.
Visuals that showed all of the game equipment on a plain white background were appealing to the general public. Vizit’s Gaze Sequence insights shows how the audience takes stock of the included supplies.
Hero images that used models playing the games were less appealing than visuals that only depicted the game or equipment.
Carousel imagery showcasing people playing games on a beach was highly engaging for the general population. While water was often present in the background, it wasn’t necessary for a high score.
Showing the games being played in common tailgating locations, such as parking lots, and then being easily tucked into cars following use made for impactful carousel imagery.
Imagery featuring the outdoor game equipment staged on grass earned high Vizit scores. Amazon Basics is one brand that executes this trend well.
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.