Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the school supplies brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched school supplies on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched school supplies hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
When showing the number of products included with a purchase, hero images that used a cascading effect in the display performed better than those that relied on a mass of items.
While bright, primary colors are closely associated with school, more muted color palettes dominated the high-scoring imagery.
Hero images that showcase packaging as it would be on physical shelves—such as closely cropped images of the front of the physical product package shot from a straight-on angle—earned low Vizit scores. Stylized hero images were more likely to appeal to the general population.
Visuals of people using the school supplies with hands coming from the right-side border scored highly among carousel images.
Carousel imagery that showed teachers using school supplies with groups of students performed well. This was true regardless of whether the students shown were younger or older.
Many high-ranking carousel images included blue text detailing product capabilities or benefits on a yellow or orange background.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.