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Category Deep Dive Report
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August
2023
Category Deep Dive Report
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Q3
2023
School Supplies
See the school supplies brands, images, and design trends that capture attention and convert on the digital shelf.
See the school supplies brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched school supplies on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The school supplies image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched school supplies hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Organized displays of product quantity
When showing the number of products included with a purchase, hero images that used a cascading effect in the display performed better than those that relied on a mass of items.
Soft color schemes
While bright, primary colors are closely associated with school, more muted color palettes dominated the high-scoring imagery.
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Traditional packaging doesn’t hold sway
Hero images that showcase packaging as it would be on physical shelves—such as closely cropped images of the front of the physical product package shot from a straight-on angle—earned low Vizit scores. Stylized hero images were more likely to appeal to the general population.
Top carousel image trends
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Hands coming from the right border
Visuals of people using the school supplies with hands coming from the right-side border scored highly among carousel images.
Using school supplies in a group setting
Carousel imagery that showed teachers using school supplies with groups of students performed well. This was true regardless of whether the students shown were younger or older.
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Feature copy on yellow banners
Many high-ranking carousel images included blue text detailing product capabilities or benefits on a yellow or orange background.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
