.png)
.png)
.svg)
Category Deep Dive Report
|
August
2023
Category Deep Dive Report
|
Q3
2023
Snack Packs
See the snack pack brands, images, and design trends that capture attention and convert on the digital shelf.
See the snack pack brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched snack pack products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The snack pack image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched snack pack product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
.png)
Large quantities of snack packs
Hero imagery that showed the large quantities of snacks included in each product earned high Vizit scores. The best of these featured well-organized snack packs shot from a straightforward angle.
Individual servings artistically displayed within boxes
Many of the products in the Amazon results were multipacks, and an engaging way of showing the amount of snacks in the hero was to artfully arrange the individual servings or snack bags standing up out of the physical box in which they are sold.
.png)
.png)
Physical packaging with individual products in the right foreground
Visuals depicting the product packaging with individual snack bags in the right foreground performed poorly among the general population.
Top carousel image trends
.png)
Closeups of the snack food
Carousel imagery showing a pile of the snack product taking up the entire frame, without any packaging or organization, was engaging to the audience.
Parents snacking with their children
Carousel imagery that showed parents enjoying snacks with their children performed well. This was true across a number of scenarios, such as family movie nights, picnics, game nights, and more.
.png)
.png)
Snacks accompanying meals
Visuals showing the snack as part of a more elaborate meal earned high Vizit scores. These types of carousel images used the products as both a side to meals and as a critical ingredient.
High-Scoring Product Hero Imagery
No items found.
Top 10 High-Scoring Carousel Imagery
No items found.
Subscribe to the Brand Attention Index
Get fresh monthly updates on the brands, images, and design trends that capture attention and convert on the digital shelf across over 30 categories.
Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
.png)
Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
.png)
Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
.png)
Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
(1).png)
Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
(1).png)
Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
(1).png)
Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
(1).png)
Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
