Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the snack pack brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched snack pack products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched snack pack product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Hero imagery that showed the large quantities of snacks included in each product earned high Vizit scores. The best of these featured well-organized snack packs shot from a straightforward angle.
Many of the products in the Amazon results were multipacks, and an engaging way of showing the amount of snacks in the hero was to artfully arrange the individual servings or snack bags standing up out of the physical box in which they are sold.
Visuals depicting the product packaging with individual snack bags in the right foreground performed poorly among the general population.
Carousel imagery showing a pile of the snack product taking up the entire frame, without any packaging or organization, was engaging to the audience.
Carousel imagery that showed parents enjoying snacks with their children performed well. This was true across a number of scenarios, such as family movie nights, picnics, game nights, and more.
Visuals showing the snack as part of a more elaborate meal earned high Vizit scores. These types of carousel images used the products as both a side to meals and as a critical ingredient.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.