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Category Deep Dive Report
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February
2023
Category Deep Dive Report
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Q1
2023
Soda and Soft Drinks
See the soda and beverage brands, images, and design trends that capture attention and convert on the digital shelf.
See the soda and soft drink brands with the most effective visual content on Target.
Vizit analyzed imagery from the top-searched soda and soft drink products on Target to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential.
An AI-analysis of hundreds of top-searched soda and soft drink product hero and carousel images on Target surfaced the most effective images for online shoppers, as well as distinct visual trends.
Top product hero image trends
Product placement & positioning
Displaying magnified images of soda and beverage cans placed to the right of their full product packaging is highly effective for online shoppers.
Full-width packaging
Visuals of 12 pack beverage products that take up the full width of the image score noticeably higher for online shoppers than do 12 pack beverage products that do not take up the full image width.
Obstruction and contrast
Soda and beverage product hero images where the the beverage can is placed directly in front of the packaging, as well as images that lack contrast between the product packaging and can score noticeably lower for online shoppers.
Top carousel image trends
Outdoor scenery
Imagery of soda that includes outdoor scenery tends to score higher for online shoppers. Gatorade and Dr. Pepper brands capitalize on this trend.
Closeups of hands grasping beverages
Zoomed in imagery of hands grasping or holding soda and beverage products are highly effective with online shoppers. Izze and Pepsi brand products feature this type of visual content on their PDPs.
Social settings
Visuals of soda and beverage products being consumed in social settings, especially when there is snacks and food items present, tend to score higher for online shoppers.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
