Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the soda and beverage brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched soda and soft drink products on Target to rank the effectiveness of each brand's imagery with online shoppers.
An AI-analysis of hundreds of top-searched soda and soft drink product hero and carousel images on Target surfaced the most effective images for online shoppers, as well as distinct visual trends.
Displaying magnified images of soda and beverage cans placed to the right of their full product packaging is highly effective for online shoppers.
Visuals of 12 pack beverage products that take up the full width of the image score noticeably higher for online shoppers than do 12 pack beverage products that do not take up the full image width.
Soda and beverage product hero images where the the beverage can is placed directly in front of the packaging, as well as images that lack contrast between the product packaging and can score noticeably lower for online shoppers.
Imagery of soda that includes outdoor scenery tends to score higher for online shoppers. Gatorade and Dr. Pepper brands capitalize on this trend.
Zoomed in imagery of hands grasping or holding soda and beverage products are highly effective with online shoppers. Izze and Pepsi brand products feature this type of visual content on their PDPs.
Visuals of soda and beverage products being consumed in social settings, especially when there is snacks and food items present, tend to score higher for online shoppers.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.