Vizit developed the world’s first Visual Brand Performance Platform to help leading brands and retailers measure, understand, and optimize the business impact of their visual marketing, content, and design investments using patented AI technology.
See the Valentine's Day chocolate brands, images, and design trends that capture attention and convert on the digital shelf.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
An AI analysis of hundreds of top-searched chocolate product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Images of products arranged together in Valentine’s Day gift boxes are among the highest scoring hero images.
Hero images of chocolate boxes with a visible lid score higher than most other hero images. No Whey Foods is one brand that utilizes this type of imagery in their product listings.
Images containing a large amount of individually wrapped candies score highly among chocolate and candy consumers. Hershey uses this strategy in their imagery.
Close-up shots that show the details of the chocolate are some of the highest scoring carousel images. Brands like Granny Bella’s Fresh Delights use imagery like this in their carousels.
Carousel images that feature chocolate boxes from an overhead angle are some of the highest scoring. Granny Bellas Fresh Delights uses this type of imagery in their carousel.
Images of bright red, Valentine’s Day themed packaging scores highest with chocolate and candy consumers. Elmer uses this strategy in many of their high-scoring carousel images.
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.