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Category Deep Dive Report
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March
2023
Category Deep Dive Report
|
Q1
2023
Valentine's Day Chocolate
See the Valentine's Day chocolate brands, images, and design trends that capture attention and convert on the digital shelf.
See the Valentine's Day chocolate brands with the most effective visual content on Amazon.
Vizit analyzed imagery from the top-searched category products on Amazon to rank the effectiveness of each brand's imagery with online shoppers.
The category image and design trends that increase traffic and conversion potential
An AI analysis of hundreds of top-searched chocolate product hero and carousel images on Amazon surfaced the most effective product hero and carousel images for online shoppers, as well as distinct visual trends.
Top product hero image trends
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Decorative gift boxes with all products artfully arranged
Images of products arranged together in Valentine’s Day gift boxes are among the highest scoring hero images.
Full gift boxes with the lid showing
Hero images of chocolate boxes with a visible lid score higher than most other hero images. No Whey Foods is one brand that utilizes this type of imagery in their product listings.
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High quantity of candy pieces
Images containing a large amount of individually wrapped candies score highly among chocolate and candy consumers. Hershey uses this strategy in their imagery.
Top carousel image trends
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Close up of a single chocolate candy
Close-up shots that show the details of the chocolate are some of the highest scoring carousel images. Brands like Granny Bella’s Fresh Delights use imagery like this in their carousels.
Overhead shots of full chocolate boxes
Carousel images that feature chocolate boxes from an overhead angle are some of the highest scoring. Granny Bellas Fresh Delights uses this type of imagery in their carousel.
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Festive, themed imagery
Images of bright red, Valentine’s Day themed packaging scores highest with chocolate and candy consumers. Elmer uses this strategy in many of their high-scoring carousel images.
High-Scoring Product Hero Imagery
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Top 10 High-Scoring Carousel Imagery
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Listing Leaderboard:
Ranking category listings by overall image effectiveness
Learn more about AI-powered image analytics
About Vizit’s Brand Attention Index
Learn more about Vizit methodology and terminology
About the images analyzed in the Brand Attention Index
Vizit analyzed thousands of images from top-searched and top-selling product pages across the digital shelf to generate the brand rankings, image insights, and visual trends seen in the Brand Attention Index.
Audience Lenses
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a category shopper Audience Lens to analyze imagery from multiple retailers.
The Vizit Score
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
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Attention Maps
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
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Vizit Focal Points
Vizit Focal points display the probability that a consumer views specific regions of an image.
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Vizit Gaze View
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
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Vizit Engagement Maps
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
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Vizit Opportunity Maps
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
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Vizit Visual Brands Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
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Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
See how your images compare
